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Merchantry Hires eBay Executive to Lead Growing Sales Team

New York, NY, December 10, 2013 --( Merchantry, an eCommerce SaaS technology company, has named Bill Heilmann as Vice President of Sales. Heilmann was most recently responsible for sales and business development at eBay Enterprise’s VendorNet division, a provider of supply chain integration solutions for the retail industry.

With more than 25 years’ experience at innovative technology businesses ranging in size from startup to large cap, Heilmann’s experience with retailers spans diverse functions, including omnichannel fulfillment, loss prevention and business intelligence, and encompasses eCommerce platform, order management system, point-of-sale, enterprise resource planning, supply chain management and business intelligence technology.

In his new role, Heilmann is responsible for revenue and sales leadership, including attracting and retaining sales executives and nurturing the organization’s relationships with eCommerce solution providers.

“I’m excited to have joined Merchantry because I believe the company provides the most robust SaaS technology for online retailers to work with their third-party suppliers,” said Heilmann. “Merchantry integrates with suppliers of all sizes and technical capabilities on a single, integrated platform for both product content management and drop-ship order management. We enable retailers to easily access more suppliers, including unique specialty suppliers, at a lower total cost of ownership.”

“In joining Merchantry, Bill will serve as an essential part of our executive team–developing and executing the next phase of growth for our company,” said Rick Watson, CEO of Merchantry. “Bill will provide the sales leadership that continues the expansion of our customer base.”

About Merchantry
Merchantry provides an eCommerce software-as-a-service solution that helps retailers to streamline and scale their marketplaces and supplier relationships. Merchantry delivers market-leading capabilities for some of the largest retail and media brands in North America and Europe. The company is headquartered in New York City, where it was named a Crain's 2012 “Best Places to Work in New York City.” For more information, visit

Media Contact

Dawn Verbrigghe
VP Marketing, Merchantry
Contact Information
Dawn Verbrigghe
(646) 588-4910

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