Los Angeles, CA, September 20, 2007 --(PR.com
)-- The business card, the logo and now, the web site. Today these items are fundamental for a business – the very basics, business 101. Think the web site doesn’t belong in the list? Think again.
A survey conducted by Netcraft, an Internet services firm, found that the number of web sites on the Internet continues to grow with remarkable speed doubling since May 2004. The number of web sites has now surpassed the 100 million mark.
The web site is the first place today’s consumers go to check out your business. And while many things in business have changed, the concept of making a great first impression has not. If you’re not on the web, a question mark immediately pops up in the searcher’s mind about your very existence. If you are there, your site must look professional and appealing regardless of your industry, or the visitor will simply click to the next Web site and be lost before you’ve ever seen them.
For those of us born before 1982, this is a brave new world and nothing we were prepared for in college where typewriters were the norm. Many small business owners are technologically self-taught. And while many may – or may not – be able to find their way around Microsoft Office, the idea of creating a Web site can be daunting.
Here’s a tip that will help small business owners with any Web phobias - it’s not so much a secret as a fact that no one’s bothered to tell you. The creation of a Web site is not only necessary – it’s easy.
There are a number of excellent resources available for small business Web site creation. The best option for the novice is a marketing or public relations company that will create the site for you and take care of setting up the web hosting – think of it like paying rent for your space on the Web.
Of course, there is a range of costs possible for the service. The sky is the limit but it doesn’t have to be. Places like PRstore, a national public relations franchise, can produce a Web site with a home page and three additional pages for just under $1,000.
Small business owners - it’s time to take the plunge and get on the Web. If you’re still not sure how to start … you could always ask your kids.