Digital Sports Engagement Experts Connect on Twitter Using @Q1Sports Handle

In Preparation for the Digital Sports Fan Engagement Conference in March, 2014, Experts throughout the Country Engage Online Through Twitter to Discuss & Share Best Practices.

Chicago, IL, November 25, 2013 --( Q1 Productions, leading organizer of research-based, educational program content, is providing digital sports marketing experts throughout the country an opportunity to collaborate and discuss fan engagement through the @Q1Sports handle. Speakers, sponsors and attendees of the forthcoming Q1 Digital Sports Fan Engagement Conference taking place in March 2014 are already discussing key strategies and methods for engagement through the online Twitter feed.

Throughout the two-day conference program, a wide variety of speakers will share success stories in the use of digital marketing strategies to engage and support fans and sponsors, and two case studies in particular will highlight the tremendous success that organizations are having with this strategy.

Wayne Partello, Senior Vice President & Chief Marketing Officer at the San Diego Padres will present a case study on increasing the online fan base for the Padres as well as maximizing engagement through social media. During the presentation he will highlight successful examples of increasing engagement through digital interaction including photo contests, ticket giveaways and video sharing, despite setbacks posed by promotional rules on social media sites. Attendees will recognize opportunities for enhancing digital engagement through long-standing platforms and emerging mobile platforms.

“Teams will figure out that it is in their best interest to truly cover themselves like any other media entity. Those eyeballs are far more valuable on a team site to the team than on a media site,” commented Partello during a recent interview with Q1 productions, “[Digital sports fan engagement] allows fans a deeper connection with the team; the more fans engaged with the team, the better the chance we have of converting them to fans in seats.”

An additional case study focusing on recruiting fans to manage the in-game social media experience will be delivered by Craig Pintens, Senior Associate Athletic Director, Marketing & PR at the University of Oregon. Inspired by Dell & Gatorade’s social media centers, several university athletic departments and professional sports teams have implemented a creative way to further engage fans through digital media platforms. The University of Oregon’s “Quack Cave” rewards avid fans by selecting them to manage the team’s social media accounts during games, and will be the key focus of this case-study presentation during the two-day conference. “Digital engagement is important for every organization. Fans spend a lot of their time in digital places, and it is an extension of your brand,” said Pintens in a recent interview with Q1.

Online chatting surrounding the conference program and various presentations has increased over the course of the past several weeks, with attendees and sponsors commenting on the areas of the program content of most interest, as well as speakers they look forward to hearing from. “Overall, interest in the conference has been quite high, with many executives within the industry noting the fresh approach taken to the conference content as well as the highly unique nature and focus on this important topic,” commented Nathalie Davis, Production Manager at Q1.

For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at

About Q1 Productions:
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences, including the life science and sports industries. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues for the life science industry or upcoming marketing trends in the digital and mobile space for sports organizations, our programs provide solutions to the urgent educational and information needs of our attendees.
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Nathalie Davis
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