SMT Partners with IMG Productions to Deliver Social Media for Food Network’s Thanksgiving Live! Show

Broadcast technology company allows viewers to quiz celebrity chefs during live holiday cooking show.

Durham, NC, November 24, 2013 --( SMT, the leading provider of data integration, graphics presentation and video enhancement solutions to live sports and entertainment television, has partnered with IMG Productions, the production division of IMG Worldwide, to provide social media data integration for the Food Network’s third annual Thanksgiving Live! annual call-in special airing noon to 2 p.m. EST Saturday, Nov. 23.

The popular holiday cooking show provides expert food advice to the home audience from four celebrity chefs who will cook seasonal dishes while answering questions and comments from a variety of social media platforms. SMT is teaming with the show’s producer, IMG Productions, so that the chefs can share turkey tips, dessert recipes and Thanksgiving stories with viewers as they prepare to host holiday feasts.

SMT will provide its signature GOTO interactive touchscreen that combines real-time live data, graphics and video integration. A wide variety of selected content submitted by viewers will be displayed on-air, including messaging from Twitter, Facebook and Instagram, and even video chats via Skype and Vine. The GOTO board will display questions for the chefs and hosts to review and answer, as well as permit people at home to participate in discussions about food preparation and related holiday topics.

SMT will gather the data for the GOTO through its Data Matrix Switchboard (DMX) and social media publisher. The DMX serves as the core data integration layer, as it aggregates and parses multiple social media data streams. With the social media publisher, IMG Productions and Food Network producers can easily streamline searches of the content gathered by the DMX in order to prioritize questions and conversations.

Thanksgiving Live will feature Food Network star chefs Alton Brown, Bobby Flay and Giada De Laurentiis, joined by first-time Thanksgiving Live guest Ina Garten, cooking at Food Network’s headquarters in New York City. Those who want to participate in the special via social media can use the hashtag #ThanksgivingLive. For more information, visit

"SMT is a trusted partner of IMG Productions,” said Steve Mayer, Executive Producer of Thanksgiving Live. “Their innovative team has been a huge asset in putting together what promises to be an amazing live production that will allow viewers to interact with their favorite stars in a totally unprecedented way."

“This is the most elaborate use of social media ever included in Food Network’s programming, so we are excited to help generate social media buzz with this show,” said Dino Hall, SMT business development manager. “We have taken Food Network’s art and designed it to serve as part of the graphics we are providing to them, which we think will encourage greater viewer participation.”

About SMT:
Founded in 1992, SMT pioneered the first real-time scoring and wireless data system that allowed fans, media and broadcasters to interact with live data displays at PGA Tour events. SMT continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sports and entertainment events. The company has won 20 Emmy awards since 1993. SMT’s solutions have been used at the most prestigious live events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, ESPN X Games, NBA on TNT, NASCAR and NHL. SMT’s customers include all major broadcast television companies as well as several regional and specialty networks. For more information, visit
SportsMEDIA Technology
Robert Buhler