Raleigh, NC, November 24, 2013 --(PR.com
)-- Award-winning brand agency, Clean Design, continues to gain momentum, now enhancing its scope to include a Content Marketing/Public Relations practice.
"We're seeing a radical shift. Over 90% of the world's companies are now investing in content marketing. We're answering that demand," said the new division's lead, Carrie Stewart, citing a study just released by the Content Marketing Institute. "It's a simple fact: Audiences are savvier and the web is wiser. High quality, user-focused content is a must."
"Clean Design's commitment to content, in particular, is very forward-thinking," she added. "At the same time, it's also a natural way for the agency to build on the area where it's exceled for 16 years: developing engaging, authentic content that creatively tells the stories of our clients' brands."
A marketing veteran and nationally published writer, Stewart has worked with prominent corporations in a range of industries, from the NFL to Fortune 500 clients like Disney and Tenet Healthcare. With a background in journalism, her work has been featured on national programs such as The Today Show, ABC World News Tonight and The Oprah Winfrey Show.
"If we were just adding traditional PR services, that might be worth a yawn – but this is so much more," said the Clean Design's Creative Director, Scott Scaggs. "Carrie is such a great fit for us because she doesn't come from the typical PR mold. She has the mind of a strategist, the instincts of a journalist and a gift for content creation."
"Ours is a spin on the classic agency model, but it works well," said Clean Design President, Natalie Perkins. "Today's commercial landscape is rapidly evolving – and it's evolving in our favor. We're simply taking what we've always done well to the next level and integrating all of these services under one roof to develop very cohesive, multi-channel marketing programs."
The move comes on the heels of revelations of the firm's amped up strategic offering via a new alliance with recently launched Clean Strategy. Already fielding demand for the new services, the firm recently welcomed three new clients: Lonerider, VantageSouth Bank and healthcare IT pioneer, Infina Connect.
About Clean Design
Clean Design is an award-winning brand agency with a diverse client roster featuring prominent brands such as Red Hat, Lenovo, Duke Raleigh Hospital, UNC Kenan-Flagler and Lonerider. Ranked the #1 design firm in the Triangle, the agency offers a full array of marketing services including branding, digital marketing, advertising, graphic design, media planning, PR and content. A woman-owned business, Clean Design has been awarded certification as Historically Underutilized Business (HUB) by the State of North Carolina. For more information, please visit cleandesign.com.