Wearever and Defeat Diabetes Foundation Partner to Fundraise in Support of Diabetes Awareness and Prevention This December

A Portion of Proceeds on Select Wearever Wellness Apparel Solutions Will Benefit Defeat Diabetes Foundation

Raleigh, NC, November 23, 2013 --(PR.com)-- The Wearever® brand, makers of comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns, and Defeat Diabetes Foundation are partnering to raise money in support of diabetes awareness and prevention. Throughout the month of December, 10 percent of proceeds from Wearever men's and women's incontinence underwear lines and its Buster Brown socks will be donated to DDF.

According to Defeat Diabetes Foundation, there are three main types of diabetes, Type 1, Type 2 and gestational diabetes. Nearly 25.8 million Americans have diabetes, and that number is expected to continue increasing. Diabetes can be life-threatening but is manageable with early detection.

“We want those living with diabetes to know that they are neither helpless nor hopeless and can lead productive lives through the proper self-management of diabetes. The key is awareness, prevention and early detection for both diabetes and its complications,” said Andrew P. Mandell, DDF executive director also known as Mr. Diabetes®. “Wearever offers products that relieve some of diabetes’ most uncomfortable symptoms and side effects and we are excited to partner with them in helping to raise funds to support the cause. Together we can…Defeat Diabetes®.”

Diabetes can cause urinary incontinence in both men and women due to nerve damage and added pressure to the pelvic area when weight gain occurs. Wearever incontinence underwear look and feel like traditional underwear, but offer absorbent protection that works as well as or better than the alternative, adult diapers. The line’s innovative Unique-dri™ sewn-in pad features a three-layer design: the top layer lets liquid in; the middle layer moves liquid out to the edges of the fabric, wicking it away so it doesn’t pool and helping to resist bacteria growth and odor; and the urethane bottom layer prevents leak through so that the moisture is contained within. Wearever makes these products with absorbency levels to suit users’ needs, including light, moderate and heavy absorbency.

Wearever’s Buster Brown Cotton Socks are made with 100 percent cotton and no elastics or synthetics for maximum comfort and durability. Wearever’s Buster Brown Loose Top Socks are made of acrylic, polyester and spandex for breathability and moisture wicking. These gentle socks help to maintain lower leg circulation, reduce swelling, and ensure all-day comfort. The sock line also includes a Cotton Knee High Sock ideal for all-day wear as well. Diabetes can cause poor circulation in the feet as well as skin irritation. Wearever’s Buster Brown socks are designed to improve comfort, promote healthy circulation, reduce binding, and help eliminate skin irritation.

“We’re honored to partner with Defeat Diabetes Foundation and help support its mission and shed light on some important issues and everyday struggles for those with diabetes,” said Bob Deerin, president and CEO of the Wearever brand.

To raise awareness about diabetes, early identification and the products available for diabetes management, Wearever will donate 10 percent of sales from men’s and women’s incontinence underwear lines as well as Wearever’s Buster Brown socks purchased on its website between Dec. 1 and 31, 2013. To learn more, purchase Wearever products or donate, please visit www.WeareverUS.com.

About Defeat Diabetes Foundation
Defeat Diabetes Foundation is a 501(C)3 nonprofit organization established in 1990 that focuses on the prevention, early identification and self-management of the epidemic, diabetes. The Foundation maintains a website as a source of information for anyone interested in health and especially for "pre-diabetics" and diabetics that features content about diabetes, its complications and the importance of self-care. Defeat Diabetes Foundation conducts programs each year to promote awareness, prevention and early detection. DDF is a result of Executive Director Andrew Mandell’s own struggle with diabetes and his desire to educate others about the disease. To learn more, visit www.defeatdiabetes.org.

About Wearever:
The Wearever® brand offers comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns. The men’s and women’s underwear line of washable, reusable urinary incontinence panties and briefs is especially beneficial for active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence. Additionally, Wearever offers incontinence bedding products as well as Buster Brown® socks. Wearever is produced and distributed by Prime Life Fibers®, a Durham, N.C.-based apparel company founded in 2002 by Bob Deerin. To learn more, visit www.WeareverUS.com.
Prime Life Fibers
Liza Titchener