Columbia, SC, November 26, 2013 --(PR.com
)-- For South Carolina home- and business owners who care about security and safety on their property, help is on the way. ADP Security Systems, which offers installation on alarm systems, surveillance systems, and other security components, is teaming up with the online marketing specialists at Prospect Genius to improve its Web site visibility and performance. The goal of the partnership is to ensure that Columbia-area residents and business owners seeking help with personal and commercial security systems can locate ADP Security Systems’ site with ease.
In today’s digital age, one of the most common ways people learn about businesses in their area is via search engines like Google, Bing, and Yahoo! According to the Pew Internet & American Life Project, some 59% of adults visit a search engine on any given day, and those queries include people researching local businesses. That’s why a crucial part of any Web marketing plan is improving search engine performance. In order to attract those Internet-savvy consumers who might not learn about the business through another medium, ADP Security Systems needs a Web site that is informative and prominent on search engine results pages. That’s where Prospect Genius comes in.
Using search engine optimization and other Web marketing techniques, Prospect Genius will work to improve ADP Security Systems’ search engine ranking. The higher a site’s search engine ranking, the closer to the top of relevant search engine results pages it is likely to appear. For ADP Security Systems, the aim is for search engine queries using terms like “fire alarm system,” “video security system,” and “security surveillance systems” to lead to the company’s Web site.
“SEO is just one of many Web marketing tactics we use to help small businesses reach prospective customers on the Web,” states Matt Gallo, an Internet marketing specialist with Prospect Genius. “We hope that with our help, ADP Security Systems will be able to give even more home- and business owners in and around Columbia the solutions they need for safe and secure properties.”
Serving Columbia, ADP Security Systems has installed quality personal and business security systems since 1989. The company installs alarm systems, surveillance systems, and other security systems equipment.