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Better World Club

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Better World Club Provides First, One-Stop Location for All Travel Needs—and the Fight to Reduce Global Warming

Roadside assistance and travel club partners with LiveNeutral to calculate and offset carbon emissions on its website

Portland, OR, September 21, 2007 --( You don’t have to be an eco-conscious traveler to know you are responsible for a substantial amount of greenhouse gas emissions. Increasingly, Americans want to do something that will help the environment and reduce their impact on climate change. For most people, however, giving up driving or flying simply is not an option.

Better World Club, the first company in the roadside assistance, travel, and insurance industries to offer carbon offsets, is pioneering a one stop website where a driver or flier can purchase auto insurance, roadside assistance, or flights and have the ability to calculate and offset their travel-related carbon emissions. Better World Club is partnering with LiveNeutral, a non-profit organization that effectively helps individuals, organizations, and companies reduce their carbon footprint.

For the first time, travelers can go to one website,, and purchase auto insurance and/or emergency roadside assistance protection and offset their auto emissions for one year. Flying, not driving? They also can book any flight on any airline and offset the carbon emissions generated from that flight. The flight calculators are also new and improved—providing accurate mileage between airports, something you won’t find on other sites where you can also purchase a ticket.

The launch of Better World Club’s new carbon calculators on its website at allows visitors to accurately calculate and offset their carbon emissions from driving and flying with just a few clicks of the mouse. The carbon calculators and program, hosted by LiveNeutral, are available to anyone who visits the site.

By using the carbon calculators, visitors and members of Better World Club know they are making a difference on global warming. LiveNeutral works exclusively with the Chicago Climate Exchange (CCX), which is a voluntary but legally binding system that requires its members – large companies, municipalities, universities, and others – to reduce their carbon emissions.

Better World Club is committed to reducing its members’ environmental footprint through several innovative programs, such as offsetting portions of their carbon for free when travel is booked through one of its agents; discounting membership fees for alternative fuel vehicles like hybrids; surcharging for gas-guzzlers; and offering roadside assistance for bicyclists. Drivers who purchase auto insurance from Better World Club have the emissions from their first 2,000 miles of driving offset at no cost.

“Given that we battle other auto clubs over the regulation of automobile greenhouse gasses, apparently everyone but our competition knows that cars generate much of the pollution that contributes to global warming.” said Mitch Rofsky, Better World Club president. “This new feature on our website now makes it practical to reduce the environmental impact that you can’t otherwise avoid when driving or flying.”

“We are excited to work with Better World Club to educate its environmentally and socially conscious members on how much carbon they produce from their travel and to help them offset those emissions so they too can make a difference on global warming,” said Jason Smith, co-founder and executive director of LiveNeutral.

About Better World Club
Better World Club is the nation’s only socially responsible, environmentally friendly roadside assistance and travel club. It strives to balance its members’ transportation needs with their desire to protect the environment. The Club has a policy agenda unique among auto clubs, supporting the attempts of states to better regulate automobiles to reduce carbon dioxide and other greenhouse gases. BWC devotes 1% of revenues to environmental cleanup and advocacy, offers the nation’s only bicycle roadside assistance program, and provides eco-travel and hybrid car rental discounts. For more information about Better World Club, visit .

About LiveNeutral
LiveNeutral is a non-profit organization that educates individuals and businesses on reducing their environmental footprint and offsets their carbon emissions exclusively through the Chicago Climate Exchange (CCX). Founded in 2005 by Presidio School of Management MBA students, LiveNeutral uses personal and corporate donations to retire carbon reduction credits traded on the CCX. LiveNeutral participates in the CCX through its affiliation with Presidio School of Management, a member of the Exchange. LiveNeutral’s clients include KQED, DuPont, Crosby, Stills, Nash & Young, the University of Colorado, Ogilvy PR and many others. For more information, visit, call 415.561.1170 or email

Contact Information
Better World Club
Ann Baker
Ellisa Feinstein
for LiveNeutral

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