Charlottetown, Canada, November 28, 2013 --(PR.com
)-- Island Abbey Foods Ltd.™, a PEI based natural health product and specialty food producer, has announced today a new partnership between their flag ship brand Honibe - Pure Honey Joy® and the Québec honey producers’ cooperative Citadelle. The partnership will utilize the Honibe® Honey Lozenges™ in a co-branded effort with Citadelle to meet the growing consumer demand for natural health alternatives in the Québec cough and cold market. This honey will be locally sourced in the province from 50 local beekeepers and sold within the Québec market.
This new line of Honibe Honey Lozenges will allow Island Abbey Foods to develop a more impactful relationship within the Québec market through the Citadelle cooperative. This new line will allow greater brand awareness for the pure dried honey line and will satisfy the demand from local consumers wanting products made with local resources from local beekeepers.
“We are happy to announce this new partnership in the French Canadian market with Citadelle,” stated John Rowe, CEO of Island Abbey Foods Ltd. “The demand for the utilization of the local flora in the Québec market has been growing since our initial launch in all Jean Coutu stores in December of last year. We are excited to be able to partner with a brand that has a reputation in the Québec market for product innovation while having an emphasis on supporting their local economy.”
“As a cooperative whose mission is to market 100% pure honey for its Quebec producers, we’re proud to partner with Honibe in this joint venture,” stated Martin Plante, CEO of Citadelle. “What better way to showcase the high quality of our members’ product throughout the province."
The Honibe – Pure Honey Joy brand has seen a great deal of nationwide support since their first product, the Honey Drop®, was introduced in 2008, including multiple product awards from across Canada. Honibe’s recognition started to grow internationally when it won the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal), which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights® candies and suckers / lollipops, Honey Sprinkles™ for cooking and baking, and Honey Lozenges™ for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL Toronto in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was named one of Progress Magazines Fastest Growing Companies in 2012.
Producers of pure innovation. The Citadelle Cooperative transforms and distributes the fruits of the labour of over 2000 producers, each with their own commitment to excellence. Its products are distributed worldwide in a wide variety of forms and sizes, always preserving their purity and flavour. Its wide assortment of products, including maple, honey and cranberry, conventional and organic, are available under various trademarks and packaging. Citadelle’s clientele comes from the restaurant, food processing and retail sectors. Its long list of certifications ensures product quality in all its forms.
For more information please visit www.citadelle-camp.coop.
About Island Abbey Foods Ltd.
Island Abbey Foods Ltd is a Health Canada and FDA licensed natural health product, medicated health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe – Pure Honey Joy brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, solid Honey To Go™! We also have Honey Delights® honey candies and suckers / lollipops, Honey Sprinkles™ granulated honey, and Honibe Honey For Health™ products including: Honibe Honey Vitamins™ with vitamin C and D, and Honey Lozenges™ with added menthol and eucalyptus for sore throat and nasal congestion relief.
For more information please visit us on the web at www.IslandAbbeyFoods.com, and to check out our newest video release on ‘Why Honey Matters”, please visit www.Honibe.com.
Island Abbey Foods Ltd.
Lindsay Mulligan, Marketing Manager
For National Regional Accounts please contact Crossmark www.crossmark.ca.
For Atlantic Canada Accounts please contacts AMCA www.amca.ca.
If you are an independent or international customer, please contact us directly www.honibe.com.