Roofing Contractor in Manchester, NH, Teams with Web Marketing Firm to Boost Online Visibility

Manchester, NH, December 06, 2013 --(PR.com)-- For homeowners in the greater Manchester area who need professional roof installation, roof replacement, or roof repair, help is on the way. Locally owned business William Arsenault Contracting, LLC, which also offers snow removal and skylight services, is teaming up with Prospect Genius, a leader in local online marketing, to improve its Web presence. By making its Web site easier and faster to locate via an online search, William Arsenault Contracting hopes to broaden its customer base and better meet Manchester’s roofing contractor needs.

According to studies conducted by the Pew Internet & American Life Project, as of 2010 58% of Americans reported carrying out online research about products or services they were interested in purchasing. In order to get the attention of these Internet-savvy consumers, a company like William Arsenault Contracting needs to have a Web site that isn’t just active and informative, but is also visible on search engine results pages. With Prospect Genius’s help, William Arsenault Contracting is aiming to make its site more prominent, so that people in and around Manchester who are searching the Web for local roofing contractors encounter the company among the top results.

To accomplish this task, Prospect Genius will use an array of Web marketing strategies, including search engine optimization (SEO). By incorporating industry- and location-specific keywords into William Arsenault Contracting’s Web site, Prospect Genius can help search engines like Google, Bing, and Yahoo! view the site as extremely relevant to queries using those terms. Going forward, search terms like “Manchester roofing contractor,” “roof installation in Concord,” and “roof repair Nashua” should be more likely to lead to William Arsenault Contracting, LLC.

“Studies have shown that people tend to click on the top two or three search engine results, so our goal is to push William Arsenault Contracting as close as possible to those top slots,” explains Matt Gallo, a Web marketing specialist with Prospect Genius. “Once people visit the business’s Web site and learn what it has to offer, they can make an informed hiring decision.”

The roofing contractors at William Arsenault Contracting, LLC, have 40 years of experience in roof replacement and related services. The company provides residential roofing and contracting services in and around Manchester, New Hampshire.