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How to Grow an Organisation with Award-Winning HELIX

Frost & Sullivan to present in an online conference a consultative selling and management development programme that picked up two Training Journal Awards

London, United Kingdom, December 07, 2013 --( When: 3PM GMT / 10AM EST / 7AM PST on Friday, 6 December, 2013
Location: Online, with complimentary registration
Speakers: Frost & Sullivan GIL University Business Unit Leader, Emlyn Middleton,
Frost & Sullivan Consultant, Mike Wilkinson
Houghton PLC Project Manager, Phil Law

HELIX is a consultative selling and management development programme - created by Frost & Sullivan in collaboration with Houghton - that brought together a disparate European sales team to sell consultatively in alignment with the company's Customer Intimacy strategy. Within 12 months of completion, the programme delivered adoption of standard sales processes, tools and systems. It also increased customer intimacy and satisfaction based on greater appreciation of value and a partnership approach. Furthermore, it generated an increase in gross margin by four times the original target, from selling higher value products and services.

HELIX picked up a gold award in the "Best Sales Programme" category and silver for the "Best Practice in Learning Transfer" category at the Training Journal Awards.

Frost & Sullivan and Houghton have also been selected as finalists for the Learning Awards 2014 in the "External Learning Solution of the Year" category.

Attend this webinar to:
· Learn about the perfect storm facing selling organisations today
· Identify how this programme can transform the DNA of your sales teams
· Discover the traits and strategies of those successfully navigating the storm

This briefing will benefit:
· All sales managers and directors
· Those responsible for sales development
· Those looking to change the DNA of sales to focus on Value


To register for the webinar or for more information about targeted training and management solutions Frost & Sullivan can provide companies with, please contact Chiara Carella, Corporate Communications, at with your full contact details. You may also register to receive a recorded version of the briefing at anytime.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion

Frost & Sullivan's GIL University practice specialises in delivering performance improvement through people. Contact: or call +44(0)20 7915 7878 for more details.

About Houghton

Houghton is the world's largest and one of the longest established suppliers of specialist industrial metalworking fluids, fluid management systems and services.

Chiara Carella
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
Contact Information
Frost & Sullivan
Chiara Carella
+44 (0) 20 7343 8314

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