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90octane Hired for Charter Business Lead Generation, Announces New Hires and Promotion


Denver-based interactive agency crafts pay-per-click (PPC) campaign to generate new prospects for Charter Business

Denver, CO, September 24, 2007 --(PR.com)-- Charter Business™, a division of Charter Communications, Inc., recently hired 90octane, LLC to plan and implement a lead generation campaign for its bundled data/voice and data/video broadband offerings. The program will generate qualified sales leads for Charter Business Central Division by promoting offers through a PPC advertising campaign that directs prospects to a landing page.

Rosemary Riley joins a growing 90octane staff as Storyteller / Senior Copywriter. In her role, Riley will write direct response copy for clients and support the company’s marketing and public relations efforts. Prior to joining 90octane, she was an Account Manager with texturemedia in Boulder, CO. Riley received her B.A. from Dartmouth College and M.A. in journalism from University of Colorado, Boulder.

Also joining the team is Bobby Wilson, who as Web Developer will build sites and develop 90octane’s internal system alongside the Lead System Engineer. Wilson graduated from Art Institute of Colorado with a B.A. in Interactive Media Design and previously worked at TDA Advertising and Design in Boulder, CO.

After three successful years with 90octane, Paul Vangura has been promoted from Senior Innovations Coordinator to Project Manager. Utilizing his wealth of interactive experience, Vangura will be responsible for the strategy, development and execution of online lead generation and search engine marketing (SEM) campaigns for a variety of the agency's accounts.

About 90octane
90octane is an award-winning interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.

For more information, please contact Rosemary Riley at 720-904-8169, or visit www.90octane.com.

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Contact Information
90octane
Rosemary Riley
720-904-8169
Contact
www.90octane.com

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