Putting the Spotlight on Indie Design: The Boutique Square.com Provides Female Shoppers with News on E-Boutique Sales, Product Reviews, and Giveaways

Downingtown, PA, September 23, 2007 --(PR.com)-- More and more people, especially women, are buying online. The internet has opened the doors to countless artist’s, designer’s, and crafter’s websites. These retailers, also known as “indie” designers or “e-boutique” owners offer very unique merchandise that can’t be found at your local mall. A new website, The Boutique Square (www.theboutiquesquare.com), shines a spotlight on these often overlooked websites. Geared towards female shoppers, The Boutique Square provides sales and discount codes, showcases product reviews, and hosts giveaways.

The Boutique Square was developed by artist and designer Jill Pearson, who owns the e-boutique Sophie and Spice (www.sophieandspice.com), which is geared towards hip moms, babies and kids. “After opening Sophie and Spice, I soon found there was a wonderful online community of independent designers, many of which are women designing for a female audience. I developed The Boutique Square as an outlet for these designers to announce sales and showcase their products.”

The website is split up into three main areas: sales, reviews, and giveaways. The sale area is further broken down into different categories, allowing the reader to easily find sales on the type of product she is looking for. The reviews and giveaways feature anything from jewelry to home décor to baby products. “There is something to appeal to everyone at The Boutique Square,” says Pearson.

For indie retailers, The Boutique Square is a great way to get their product out there. Product reviews and giveaways are known to attract more attention than a normal online ad, and the site also offers affordable advertising options, including featured sale ads created to appeal to the readers. The Boutique Square also encourages e-boutique owners to list their discount codes for free under the appropriate sale category.

Jill Pearson has a BFA from the University of the Arts (Philadelphia, PA) and spent many years working as a freelance illustrator and designer. Her illustration work has been printed in publications around the country and she has received recognition from numerous illustration institutions. Jill opened Sophie and Spice after the birth of her daughter and works from her home office in suburban Philadelphia.

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