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New Spiral16 Whitepaper Gives Healthcare Providers 5 Steps to Effective Social Media

The new whitepaper "Social Media for Healthcare Providers in 5 Steps" has just been released as a free download by Spiral16 to help healthcare providers build strategic social media programs.

Overland Park, KS, December 19, 2013 --( Social media monitoring and engagement solution Spiral16 has released a free new whitepaper for the healthcare industry entitled “5 Steps to Effective Social Media for Healthcare Providers.”

Four out of every 10 consumers has used social media to find health-related reviews and one-third of consumers are using the social space for health-related discussion. Social media offers the opportunity for healthcare providers to build trust and loyalty with patients. A solid social media listening and response program also enables providers to stay on top of potential issues and correct them before they turn into problems on HCAHPS surveys.

“Monitoring social mentions and having a clear, active response policy can help healthcare facilities manage their reputation,” says Spiral16 CEO Tracy Panko. “But certain compliance issues need to be addressed and your team must be educated before it can begin to build that trust.”

The Spiral16 whitepaper “5 Steps to Effective Social Media for Healthcare Providers” includes a vital framework that will help healthcare providers create a social media program that can take advantage of this new consumer behavior and extend healthcare offerings into the social space.

The free social media for healthcare whitepaper contains a five-step outline for:

· Strategic online listening/monitoring

· Creating a social media program that monitors reputation and builds trust

· Developing a social media policy

· Building a training and education program

· Documenting, measuring, and growing social media

An efficient social media policy and an educated team makes it easier for healthcare providers to manage and improve overall online reputation. By following the five steps outlined in the free whitepaper, providers can take advantage of all the benefits of a socially active brand—listening, learning, measuring, and growing. Learn what your company can do and build your program from the ground up.

Download the free whitepaper “Social Media for Healthcare Providers in 5 Steps” at the Spiral16 website.

Further information designed to help healthcare providers with social media—no matter their experience level—can be found on Spiral16’s dedicated healthcare social media page, while new tips and resources for the healthcare industry are regularly featured on the Spiral16 blog.

Spiral16 is a one-stop social media monitoring and engagement solution that helps professionals listen, respond, and archive social communications—with an easy approval and workflow process to keep companies compliant. Spiral16 saves you time and money by assisting all customers with search strategy, topic setup, training, and support. Weekly dashboard reports are delivered to your inbox, and a full suite of service offerings includes multiple levels of social media reporting customized to fit your needs.
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Eric Melin

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