Pacoima, CA, December 19, 2013 --(PR.com
)-- In today’s electronic world, your commercial grade inflatable web site is a critical component to your bounce house business’ success. In general, the more visitors you can bring to your inflatable web site, the more bounce house sales your business will see. The question then becomes how to keep your visits high. While, in most cases your commercial grade inflatable web site’s content is static, rarely changing from month to month, it is new and fresh content that drives repeat visitors to your web site.
Today, many bounce house businesses are keeping their web content fresh and changing through blogs that link to their web site. These blogs can have monthly, weekly or even daily entries that pertain to the inflatable market. Blogs allow you to provide your reader with continuous updates and new information for bounce house customers and prospects.
Blog topics for your inflatable business can be a summary of a new bounce house product, event, or simply news pertaining to the party and entertainment industry. The content you develop will need to be interesting and relevant to your inflatable audience, in order to achieve that ultimate goal of driving more traffic to your bounce house web site.
Your inflatable business’ blog should be linked directly through your web site, whether through the navigation bar or simply a button on the home page. By making the blog accessible through your web site, you are now ensuring that readers of the blog will first visit your site, possibly taking the time to peruse your bounce house products, before moving on to the blog.
There are many programs, including several at no fee, which will assist you in developing and setting up a blog for your commercial grade inflatable business. Some of the most popular blog programs are Google’s popular tool, Blogger and Wordpress. With these programs your bounce house customers and prospects can even subscribe for updates to their email or via a text message when a new blog entry is posted.
Whatever blogging tool you choose for your commercial grade inflatable business, the key is to make a commitment to regular postings and updates. Neglecting to do so will eliminate any of the benefits a blog can offer your bounce house business.