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Real Estate Staging Association

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The Real Estate Staging Association™ (RESA) Shows Staging is Not Only a Benefit for the Sellers But Also for the Buyers


Recently the Real Estate Staging Association conducted a survey of professional stagers regarding the recommendations of repairs to sellers. The facts reinforced that staging is not only a benefit to sellers but also to the buyers.

Chicago, IL, September 25, 2007 --(PR.com)-- The Real Estate Staging industry has grown to a Multi-Million dollar industry in the last few years thanks to TV shows like HGTV’s Designed to Sell and A&E’s Sell this House. Due to the growth in the staging industry, Professional real estate stagers in North America have been dreaming of the day when they would have the support of their own trade organization. Today their dreams have come true as the Real Estate Staging Association™ (RESA) has been formed to provide support to professional real estate stagers in North America.

Recently there was a report issued by a buyers agents association that had a less than positive take on staging. The report stated stagers use staging to cover up defects or items that need repair. “This report couldn’t be further from the truth. Any homeowner or Realtor that has worked with a professional stager will in fact tell you how much professional stagers emphasis on making all necessary repairs, replacing outdated fixtures, updating paint etc”, reports Shell Brodnax President and CEO of the Real Estate Staging Association.

Recently the Real Estate Staging Association conducted a survey of professional stagers regarding the recommendations of repairs to sellers. The facts reinforced that staging is not only a benefit to sellers but also to the buyers. 99.2% of professional stagers report they make recommendations on repairs to sellers, 72.4% of Professional Stagers report that 60% to 100% of sellers are willing to address repairs, 73.2% of Professional Stagers report their clients invest between $500 to $2,000 in repairs 20.8% of Professional Stagers report their clients invest $2,000 to $5,000 in repairs. So in fact, buyers benefit from purchasing a staged property because issues and repairs have been addressed and much of the time sellers have upgraded paint and amenities.

For more information regarding home staging, to find a home stager or if you are a stager and would like to join RESA visit www.RealEstateStagingAssociation.com or call 888-201-8687

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Contact Information
Real Estate Staging Association
Shell Brodnax
888-201-8687
Contact

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