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Guide to Diabetes Launches on New European Health Website

East Sussex, United Kingdom, September 26, 2007 --( IMR International Limited, developers of e-communication and clinical information solutions, today announced the launch of a comprehensive guide to diabetes within its new public health portal;

Supported by Novo Nordisk, the Diabetes Quick Guide will join other interactive guides to form part of the EPG Patient Direct interactive knowledge ‘library’; a range of online guides designed specifically for use by the general public. Contained within the resource is an overview of diabetes and its different types (Type 1, Type 2 and Gestational), symptoms and complications, the role of insulin, treatment options and general lifestyle advice.

“The Quick Guide is intended to break down medical language barriers and raise patient awareness” said Michelle Kelly, Partnership Director for EPG Patient Direct “In doing so, the resource will empower the patient, aid better communication with health professionals and facilitate understanding of treatment options and possible outcomes.”

“Whilst we recognise that today’s patients are more informed than ever before, they are still faced with an overwhelming challenge in sourcing health-related information that is comprehensive, trustworthy and easy to understand” said Chris Cooper, Managing Director of IMR International Ltd. “By working with the support of partners in healthcare such as Novo Nordisk, we aim to cut through the masses of sometimes irrelevant information available on the internet and connect patients and their carers with information and advice that is viewed as authoritative, balanced.”

Sanctioned by the European Medical Association and produced by IMR International Ltd (, EPG Patient Direct is dedicated to providing the general public in Europe with a credible source of independent health-related information. Further information about EPG Patient Direct, its content and partners, can be found at

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company specialising in the delivery of e-communication and clinical information solutions. The Company’s activities fall within three key areas of competency: Electronic Publishing, e-Marketing/Communications Solutions and Campaign Design. It also provides database analysis, market research (Healthcare) and market intelligence services.


Charlotte Batten
IMR International Public Relations
Phone: (+44) 01892 667512

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IMR International
Charlotte Batten

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