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Internet Startup,, Taking Over Canadian Market

Brothers, Muneeb Mushtaq, 23 and Nabeel Mushtaq 19, develop creative web platform,, that allows people to post tasks they need completed, such as cleaning and deliveries while giving people the opportunity to find work that matches their skill set and bid on tasks. The website, emerging alongside the rise of the collaborative economy is taking over the Canadian scene, seeing over two million dollars in tasks since its launch eight months ago.

Toronto, Canada, January 18, 2014 --( Toronto-based Internet startup,, kicks out competition and doubles traction in three months. As of October 2013 – five months after its launch – saw one million dollars in tasks, now, three months later, the website has already hit two million dollars in tasks posted.

At the age of 23, the CEO – Muneeb Mustaq – is a witness to its growth. “It began in the basement of my family home,” he explains. “The website spread locally - mainly through word of mouth.” They have had phenomenal response so far, but Muneeb, speaking like a true entrepreneur believes, “There are infinite possibilities for expansion.” The fact of the matter is, the more people who know about the website, the more people can benefit from it. is part of the collaborative consumption sharing economy, like AirBnb and Uber. The website gives people a platform to offer their skills while making money, building their resume and helping others complete their to-do list. The most popular skills shared on the website include: photography, cooking and writing. On average, users save 2.5 years worth of time by using the website to outsource help.

Currently, has over 45,000 users in 100 cities across Canada and the US. The platform’s diverse user base is presently: university students (30%), mothers (30%), retirees (20%), professionals (20%) and others (5%). Although anyone can use the website, requires sign-up verification and feedback to maintain trust and security among its users.

As the website confidently flourishes online, the AskForTask team is working hard to launch a number of important features including a compatible mobile application for Apple and Android phones.

Backgrounder is currently the only online platform helping Canadians complete their daily tasks by connecting them to each other in a secure, safe and reliable environment. CEO Muneeb Mushtaq, 23, originating from Mississauga, Ontario developed while studying commerce at the University of Toronto when his mother inquired about repairing a leaky facet. As he navigated his available resources, Muneeb soon realized this simple task was challenged due to back-and-forth miscommunication. This led the young entrepreneur to develop a platform that seamlessly locates trusted help nearby.

With this concept in mind, Muneeb partnered up with his 19 year-old brother, Nabeel Mushtaq, a Seneca@York computer-systems technology student. The two developed a beta version website in 2012. The test site retained approximately 8,000 users and $90,000 worth of tasks in its initial stages. The outcome encouraged them to take their idea to the next level.

After a round of seed funding, they re-launched the website nationwide in May 2013. now hosts over 45,000 users – surpassing two million dollars in tasks completed. They hope to see nationwide expansion, giving opportunities to both metropolitan areas but also small towns across the globe.
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Nicolina Savelli

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