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StartPal, LLC

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Users Judge Websites in 50 Milliseconds

How users form a snap judgement of your business based on your web site's appearance.

Chicago, IL, September 28, 2007 --( Although previously believed to be impossible to make a judgment call in such short amounts of time, recent research conducted by a Canadian team of researchers proves otherwise. In as quick as 50 milliseconds (the blink of an eye), volunteers who were shown glimpses of websites, were able to rate them on a scale of aesthetic appeal.

StartPal, LLC co-founder Victor Armani comments on how important this information is for businesses. “It really shows that in today’s world, we have an extremely impatient and judgmental audience. The best thing you can do is to be receptive to this research in order to be effective in your marketing efforts.” Armani recommends that businesses spend most of their efforts on the home page, which is the first page most people will see, and therefore form a first impression of. “It’s equivalent to walking into a job interview; they say the first 3 seconds are worth more than the entire interview. Your first impression is the most crucial aspect of your business to people who are visiting for the first time, so you should take the steps to make sure you’re looking as good as you can be.”

StartPal, LLC is a company that helps businesses hold the attention of their online audience longer. An article on the 50 millisecond judgment written by Armani reveals tips, such as “limiting the number of calls to action you have on your home page.” Visit for more information about how to understand and interpret the research about the 50 millisecond judgment.


Jared Tame
StartPal, LLC
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StartPal, LLC
Jared Tame

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