Argyle, TX, January 26, 2014 --(PR.com
)-- Today Tim Terry, President of the 22 year old firm, SBAadvisors, Inc. announced the addition of new marketing services to banks seeking to grow their SBA government guaranty lending. "Having set up 10 SBA lending programs for lending institutions across the country, it is exciting for the company to now offer what has been missing in the industry; SBA loan marketing support!"
The general public's view is that banks do not want to lend to small business and those that do, make the process very difficult. SBAadvisors can now assist the banks that are seeking to change this attitude and attract small business customers.
Tim reports that the Small Business Administration (SBA), has released new policies and procedures to enhance and simplify the process for banks to use the SBA program to help small businesses. "In many ways, these new policies show that the SBA is working hard to help banks to get needed capital into the hands of credit worthy small businesses. Lenders need to make small businesses aware of these significant advances."
While banks are very strong in marketing for auto and home loans, they have yet to apply efficient marketing approaches to reach out to small business. SBAadvisors is now offering "Tradigital" marketing strategies for lenders to be able to reach the small business sector. This is a combination of traditional marketing approaches of radio and print advertising with digital approaches utilizing new SBA branded websites along with advanced SEO (search engine optimization).
Many ad firms are telling banks that traditional marketing approaches of print and radio are no longer effective. The overwhelming focus is now on SEO strategies. While SEO is a mandate, print media cannot be ignored. Customers do like the ability to hit a button and submit an inquiry or an application, but print media can drive customers to the website in more cost effective ways than pay per click.
SEO works. However, it can take six to twelve months before you show up on the first page of a search engine. Print ads provide an immediate branding specific to the desire to pursue small business loans. A combination of both digital and print is a mandate for any level of immediate success.