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Candy Dynamics to Sour the Action at 2007 All Candy Expo with Toxic Waste® Hazardously Sour Candy®


Indianapolis Firm to Showcase the World’s Only Double Sour Candies, New Line Extensions and All-New Website, and Announce Winner Of Its Kid Eco Contest.

Chicago, IL, September 28, 2007 --(PR.com)-- All Candy Expo Booth #1071 – Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that it will showcase a total of eleven sku’s in the company’s ever-growing line of popular Toxic Waste® Sour Candy. The company will also officially debut its all-new, kid-friendly website and announce the winner of its award-winning environmental initiative, the Toxic Takedown Challenge™. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.

Initially offering the world’s most hazardously sour candy with the introduction of its flagship Toxic Waste® Hazardously Sour Candy® brand hard candies, the total number of sku’s in the company’s phenomenally popular sour candy family has grown more than ten fold over the past year alone. This innovative double sour line of hard candies boasts an outer dusting of extreme sourosity that goes on to spike the underlying naturally sweet, bite-sized hard candy and then delivers another sour punch with its inner core of ultra sour crystals for a pucker-inducing finish or what the company calls a “double sour” candy eating experience. As an added bonus, the products 16 bite-size candies come in an assortment of five sour fruit flavors; apple, lemon, watermelon, black cherry and blue raspberry and are packaged in a bright yellow ‘TOXIC WASTE” mini-barrel with a re-sealable lid. The container has strong point of purchase kid-appeal that doubles as a toy when the candy is gone offering continued product awareness and encouraging repeat purchases. Toxic Waste Hazardously Sour Candy is available nationwide at the manufacturer’s suggested retail price of $.99 per drum.

In late 2006, Candy Dynamics introduced its first line extension, the deliciously sour Toxic Waste Nuclear Sludge Sour Apple Chew Bar, which has quickly become one of the most popular sour chews on the market.

This year, the company has grown its market-share by introducing two new line extensions and adding new chew bar flavors. The first was Toxic Waste Sour Candy Sprays, a concentrated but safe sour liquid candy, which debuted at retail this spring in four sour fruit flavors; strawberry, cherry, blue raspberry and green apple. The yummy new sprays also promise the perfect double whammy for sales as each tube is capped with toy finger puppets featuring the company’s lovable Professor Saurnoggin (The inventor of Toxic Waste Candy), Mr. Toxie Head (Professor Sauernoggin’s Alter Ego), and HazMat Rat (Professor Sauernoggin’s faithful pet rat) characters atop each of the spray tubes. Toxic Waste Sour Candy Sprays are available wherever novelty candy is sold at the manufacturer’s suggested retail price of $.99 each.

Following on the Toxic Waste Sour Candy Spray release, this summer the company introduced a truly exciting new product concept, Toxic Waste Sour Dip & Lick Lollipops, a delicious sour lollipop and intense Toxic Waste sour powder combo. The unique shape of the lollipop allows for the maximum in sour flavor punch per dip, giving kids an interactive candy eating experience that promises yummy non-stop fun with each and every lick. As an added bonus, each pouch comes with one of six collectible stylish temporary tattoos, featuring the images of the Toxic Waste character crew and other fun designs. Toxic Waste Sour Dip & Lick Lollipops are available in three yummy ultra-sour flavors, blue raspberry, cherry, and green apple, at the manufacturer’s suggested retail price of $.69 per pouch.

Most recently, the company followed-up on its popular Nuclear Sludge sour apple flavored chew bar with the introduction of two more snappy flavors for the line; sour blue raspberry and sour cherry. Toxic Waste Nuclear Sludge Chew Bars are sure to make sour candy lovers pucker with their delicious new flavors which like their sour apple predecessor carry manufacturer’s suggested retail prices of $.25 each.

Eating any of Candy Dynamics Hazardously Sour Candies is to know the true meaning of sour. On a scale of one to ten this is a ten, and if you’re a kid, you know how attractive a sour ten is. Beyond the initial blast of sour though, these are good tasting candies.

But Candy Dynamics presence at the All Candy Expo isn’t just about candy. The company will also debut its new flash-enabled website and put the spotlight on its environmental awareness and support initiatives by announcing the winner of its latest Toxic Takedown Challenge™. ToxicWasteCandy.com is jammed with plenty of fun, games videos, animations, contests, and even free downloads. “Our new site offers everything from user videos and wallpapers to music from Disney Radio’s The Gemz,” said Ms. Windle-Burcham.

“My proudest moment though is how our creative team has worked our message of environmental responsibility into the site. With a name like Toxic Waste, it’s important for children to know that we are having some fun but not at the expense of the issues behind this name. The new site and our Toxic Takedown Challenge go a long way toward moving this forward and I will personally be showcasing some of our Takedown entries at our booth and announcing the Challenge’s winner.”

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Contact Information
Candy Dynamics
Tom Dugan
(212) 465-1290
Contact
www.toxicwastecandy.com

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