Indianapolis, IN, September 28, 2007 --(PR.com
)-- Candy Dynamics, a cutting-edge marketer of popular novelty candy products, announced the launch of a new website for its popular Toxic Waste® Hazardously Sour Candy® family of confections at www.ToxicWasteCandy.com. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
The new site is an imaginative work using the company’s outrageous candy names and characters to entertain while gently promoting environmental responsibility. Following the success of Toxic Waste Hazardously Sour Candy’s first website featuring Environmental Superhero Mr. Toxie Head and his lab crew, the Candy Dynamics team has jammed their new site to the rim with interactive fun. The new site features plenty of eye-catching animation, games, fan videos and a free song download from tween mega-stars “The Gemz.” In addition to product information the site also provides plenty of coy words of environmental wisdom from the site’s explosive superstar, Mr. Toxie Head, in a way kids will relate to.
The site’s free song download, The Gemz hit song “Blue Is for Girlz”, is the title track from the group’s second and latest CD which is available wherever music CDs are sold. Toxic Waste Hazardously Sour Candy and The Gemz joined forces this summer in an effort to promote environmental awareness, and to further bedazzle the kid and tween market. Candy Dynamics generously supplied ample supplies of Toxic Waste candy for distribution to audience members throughout all performances on The Gemz 2007 Summer Tour and have extended their relationship with the group to include sponsorship of select performances this fall which will incorporate Candy Dynamics’ popular Toxic Takedown Challenge™ pro-environment initiative. The download is DRM free, so that users own them without restriction with playback on virtually every mobile media device on the market. But wait, there’s more.
In addition to showcasing Candy Dynamic products, the site also has some unexpected, flat-out hilarity supplied by users. “Toxic Waste on the Tube” features video postings of tween angst as posters hold the hazardously sour Toxic Waste Candy in their mouths for sixty seconds. At “Mr. Toxie Head’s Fun Page,” surfer’s can test their own sour skills with an animated timer that starts at “Total Wuss!” and ends at “Full Toxie Head!”
The site also features a nod to classic arcade games as players try to blow up barrels of Toxic Waste Candy. Then of course there is the animated life story of Mr. Toxie, his secret identity, and his exciting discovery of Toxic Waste Candy. The news menu also allows visitors to read the latest Toxic news and post their own stories. Beside The Gemz music, other free downloads include wallpapers featuring the entire Toxic crew, images and fun eCards for friends. At the clubhouse, fans can print out colorful membership badges, win awards and post their own artwork and win. A full page of environmental tips and hints rounds out the site.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further build its distribution chains in the US and internationally. Recently developed line extensions to the Toxic Waste brand have been introduced including Toxic Waste Nuclear Sludge Chew Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Dip & Lick Sour Lollipops. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information visit www.toxicwastecandy.com.