Indianapolis, IN, September 28, 2007 --(PR.com
)-- Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that the company’s 2007 marketing campaign is expected to deliver its message of Sourousity and Environmental Awareness to 50 million kids and their parents. That effort, over the past three quarters has been responsible for boosting awareness, distribution, sales and consumer demand across the USA. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
The current campaign, orchestrated by kid marketing guru Steven Style, president of New York’s Steven Style Group, includes a careful mix of advertising, public relations sponsorships, sweepstakes promotions and sampling along with the company’s initiative of ongoing dedication to environmental awareness. Elements of the comprehensive program include significant investments in print advertising, featuring the company’s slightly lovable characters Mr. Toxie Head, Professor Sauernoggin and Hazmat Rat, in kid and all-family directed publications including Disney Adventures, Disney Adventures’ Comic Zone, Nickelodoen (Nick) Magazine, Nickelodeon’s NickToons Magazine, and Family Fun Magazine -- with a total combined reach of 40 million kids and their parents. The coverage also extends to millions of additional young fans joining the mix through its other fully integrated and highly targeted marketing activities.
Product sampling is taking place throughout the year at theme parks like Walt Disney World, Disneyland, and Nickelodeon Studios, plus major market Zoos and movie theaters, summer camps, and GameStop retail locations, along with special distributions through participation with and sponsorship of regional school and charitable fund raising events. Imaginative product presentations along with a solid pro-environmental message have made for an appealing outreach to both kids and their parents. In other words, the Toxic Waste crusaders are working hard to spotlight imaginative new confections while supporting a cleaner planet.
In addition, Toxic Waste participates in ongoing monthly and seasonally themed radio promotions through on-air product giveaways with kid and all-family targeted radio stations across the country benefiting from extensive on-air coverage and mentions on each radio station -- reaching millions of additional kids. On top of that, Toxic Waste receives valuable television exposure with a highly sought after demographic by teaming with PBS stations across the country to help raise funds for public television programming.
As part of this out-of-box approach to marketing, earlier this year Candy Dynamics signed on as sponsors of MTV Power Girls stars The Gemz summer tween tour, and recently extended the relationship to include performances scheduled for this fall. Toxic Waste Hazardously Sour Candy and The Gemz joined forces to bedazzle the kid market with good fun and environmental awareness. Candy Dynamics generously supplied thousands of Toxic Waste candies for distribution to audience members at all performances on The Gemz 2007 Summer Tour. The seriously sour sweets were the big payoff in Candy Dynamics’ popular Toxic Takedown Challenge™ pro-environment initiative staged at each concert. The Takedown proved so popular, it is now part of the Company’s website along with a free download of The Gemz hit song “Blue Is for Girlz.” This cut is the title track from the group’s second and latest CD which is available wherever music CDs are sold.
A final part of the campaign is among the most fun. The creative team at Candy Dynamics re-designed the company’s informational website turning it into a free-for-all of tween fun and environmental information. The cool stars and sourific products of the earlier site are still with us, but they now share the bill with interactive fun, games, state-of-the art animations and most impressively, fans themselves who have been uploading some of the site’s funniest videos, stories and wallpapers. The new site now functions as a destination for tweens who have been exposed to the company’s products and characters and want more information, bringing the marketing effort full circle.
Summing up this year’s successful marketing effort; Ms. Windle-Burcham says, “We worked hard to build our products, presentations, outreach and distribution. Now that everything is in place we expect that many of the millions of kids who have heard about us and our special environmental mission, are going to start enjoying our fun products and website, and begin to understand their roles in environmental responsibility, and how important those roles are to all.”
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information visit www.toxicwastecandy.com.