Manchester, United Kingdom, January 29, 2014 --(PR.com
)-- The carbonated soft drinks market is facing some important challenges, particularly in Western Europe. Health in all its manifestations is a massive trend. When we reach for a soft drink, we're sometimes simply looking for a convenient form of refreshment or hydration and we're not focused on the healthiness of what we are drinking. But, in an increasing number of occasions consumers want the beverage to be a vehicle for other benefits beyond basic hydration and refreshment, many of which are health or mood related. It is here that the brand has scored great success.
From a standing start in 2011 Laimon Fresh is now listed by Tesco, Booths, Nisa, Costcutter, Sainsbury’s and proudfoot to name but a few.
Market Research demonstrates return on smart investment
Containing no additives or preservatives whatsoever, the Brand undertook taste trials prior to launch with Copernicus and the drink was preferred in blind tastings when compared to Sprite, Fanta and Pepsi. The Brand is also showing impressive sales across all 15 countries in Europe and Asia where it is now launched.
Angela James, Marketing Manager at Copernicus said, “The work we undertook in conjunction with The Marketing Lounge in both the UK and Spain was a specially created, innovative method of measuring target audience opinion that has been instrumental in defining how The Brand would be positioned and promoted. Press coverage has been extremely complimentary and now established, The Brand is going from strength to strength thanks to it being not only an excellent product, but also one that is in total tune with its target demographic.”
In such a competitive market the success attained by Laimon Fresh is a testimony to the benefits of professionally conducted research that is well designed and implemented. Without it the appearance of the striking new green cans and bottles would not be brightening up quite so many supermarket shelves or making their way in to fridges at home. The final word on the story came once again from Angela James. "Copernicus has designed and undertaken research projects on 4 continents and in 18 different languages in the last 2 years. That experience is invaluable when it comes to determining the methodology to be used to produce data that can be interpreted in a meaningful way. Solid, reliable data is the very foundation that campaigns are built on, and as such would recommend that any company, particularly one with international aspirations, ensures that the intelligence they are reviewing when about to make substantial investments has asked the right questions, received honest responses and had that data comprehensively analysed. Laimon Fresh's increasing market share is a a prime example the long term business benefits of structured research."