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Former Forrester Analyst and PWC Management Consultant, Dr. Natalie Petouhoff Joins Constellation Research to Cover Digital Marketing

Experienced, cross-functional thought leader expands Constellation Research's CMO offerings with research focused on marketing automation, social media ROI, and customer experience.

Los Angeles, CA, January 30, 2014 --( Constellation Research, Inc., the award-winning research and advisory firm focused on how disruptive technologies transform business models announced today the addition of Dr. Natalie Petouhoff to the research team as Vice President and Principal Analyst covering digital marketing. Petouhoff, whose research focuses on Digital Marketing Transformation, Next Generation Customer Experience and Data to Decisions expands Constellation’s ability to provide practical business and leadership transformation research/solutions to its early adopter clients worldwide.

The addition of Petouhoff, a leading analyst in providing companies with solutions that drive increased customer lifetime value and social return on investment (ROI), signals Constellation’s commitment to providing its clients with the most comprehensive analysis of disruptive technologies that drive real business results.

As a Vice President and Principal Analyst at Constellation Research, Inc., Petouhoff will be working with Fortune 100 and 500’s Senior Leadership teams to create strategic marketing and customer experience solutions along with the big data insights to inform programs to engage customers, build brands and grow businesses.

“I’m excited about the opportunity to leverage all my experience from my roles diverse in Marketing/ PR, Sales, Customer Service, Customer Experience and Product Innovation— to provide down-to-earth guidance, with a strong cross-functional point of view for clients looking to integrate and leverage their people, process and technology across and within their company” says Petouhoff.

Combining her experience as a Chief Strategist for a Social and Digital Marketing Agency, Forrester software analyst, PWC software systems integrator and change management consultant, Petouhoff will guide executive think tanks in open discussion about how the C-suite can take ownership of technology decisions and transform them into initiatives designed derive ROI from customer and social media engagement.

“We’re excited to have Natalie join us to add to our CMO and Customer Experience offerings. At a time when legacy analyst firms have driven out their star analysts by artificially dividing their teams into research and consultants, Constellation is taking a different approach,” noted R “Ray” Wang, Founder and Chairman, “Our clients seek experts who can not only ascertain insights and deliver analysis, but also provide much needed training, education, and advisory. Natalie’s cross-functional expertise is what’s needed for clients who want to dominate digital disruption.”

Dr. Natalie Petouhoff will begin taking briefings immediately. Contact Constellation Research directly to schedule a briefing.

Dr. Natalie Petouhoff Biographical Information
As a Vice President and Principal Analyst at Constellation Research, Inc, Dr. Natalie Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic marketing and customer experience solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC software systems integrator, Chief Strategist for Social and Digital Agency and a change management consultant, Petouhoff leads executive workshops to discuss to not only choosing the right software, but understanding how to derive ROI from customer lifetime value initiatives and social media / digital customer engagement. She leverages her pragmatic experience from roles diverse as—Digital / Social PR, Marketing, Sales, Customer Service, Customer Experience and Product Innovation— to provide down-to-earth guidance for clients.

Dr. Natalie Petouhoff’s 2014 Research Agenda
Research will focus on Marketing Automation, Next Generation Customer Experiences and Social Analytics

Marketing Is the New Customer Service
Customer Service is the New Marketing
It’s The Age of Common Sense
The More Things Change, The More They Stay The Same
Social Business Requires Leaders To Self-Reflect
You Can’t Get To “Tomorrow” With Yesterday Thinking; Results Require Transformative Strategy
Social Media: The Witness Factor and How It’s Alone Transforming Business Strategy & Behaviors

About Constellation Research
Constellation Research is a research and advisory firm that helps organizations navigate the challenges of digital disruption through business models transformation and the judicious application of disruptive technologies. This renowned group of experienced analysts, led by R “Ray” Wang, focuses on business-themed research, including Digital Marketing Transformation; Future of Work; Next-Generation Customer Experience; Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite.

Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered and how clients can partner with a research firm to achieve success. Over 225 clients have joined from an ecosystem of buyers, partners, solution providers, C-suite, boards of directors and vendor clients. Our mission is to identify, validate and share insights with our clients. Most of our clients share a common trait - the passion for learning, innovating and delivering impactful results.

ConstellationR,Constellation Research, Constellation SuperNova Awards, Constellation Orbits, Connected Enterprise, Constellation Cosmos, and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.
Contact Information
Constellation Research
Courtney Sato

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