Trade-Up to New Digital Lifestyle with BenQ

Irvine, CA, September 28, 2007 --(PR.com)-- BenQ America Corp., the North American subsidiary of global digital lifestyle innovator, BenQ, has partnered with Market Velocity to provide consumers an eco-friendly way to recycle their old computer displays and projectors for either cash or the latest trendsetting BenQ LCD displays, DLP® projectors or LCD projectors. Market Velocity is an industry leader in recycling, trade-in and donation solutions based in Duluth, GA.

BenQ’s Trade-In Program enables consumers to cash in on their old monitors and projectors – no matter what the brand. The trade-in value can then be used against the purchase of a new BenQ monitor or projector from the BenQ eStore. Consumers simply indicate their used product’s manufacturer, model and condition, and the BenQ Trade-In module provides an instant quote.

“BenQ’s founding mission has always been ‘Bringing Enjoyment ‘n’ Quality to Life.’ We continue to deliver that vision through our unique products. And now, our Trade-In Program makes it even easier and more affordable for consumers to upgrade to the BenQ digital lifestyle,” said Thomas Han, Vice President of Distribution Sales, BenQ America.

Going beyond saving consumers cash, BenQ’s Trade-In Program is also committed to saving the environment. For old monitors and projectors that no longer have an aftermarket value, the company’s Trade-In Program offers free recycling to ensure “e-waste” is properly disposed of and does not end-up in landfills. Consumers only have to pay a minimal shipping and handling fee.

“BenQ is well known for their innovative, high quality and reliable projector and LCD products. Their commitment to environmental well-being has been demonstrated through their compliance with Restriction of Hazardous Substances Directive (RoHS) and now furthering that commitment and dedication by partnering with Market Velocity on a compelling trade-in program. Market Velocity’s TradeUps® solution provides an affordable and environmentally friendly upgrade path to the latest BenQ projector and LCD products and we are pleased BenQ has chosen Market Velocity to provide this value add service to their customers,” says Mark Eigenbauer, Market Velocity President.”

To receive a free trade-in quote, register a new purchase, or for complete Trade-In Program details, consumers can visit BenQ eStore, where BenQ products and accessories can be purchased

About BenQ Corporation
BenQ Corporation consists of three main business groups — Digital Media Business Group, Integrated Manufacturing Service Business Group and Mobile Communications Business Group. These three business groups encompass a broad range of products and each possesses a focus on providing consumer-oriented solutions designed for the digital lifestyle. 2006 revenues for BenQ Corporation exceeded US$6.2 billion dollars.

About BenQ Group
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation, Darfon Electronics Corporation, Daxon Technology Inc., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2006 revenues for BenQ Group exceeded US$16.5 billion dollars.

About Market Velocity
Market Velocity, a wholly-owned subsidiary of Mediagrif Interactive Technologies Inc. (TSX: MDF), makes it simple for technology companies, distributors, and resellers to drive new sales and increase market share with creatively packaged online equipment upgrade programs. Customized trade-in sites are integrated with in-depth services and customer support, managing every aspect of the trade-in program from promotion design to payment processing to extensive market data analysis. End users have multiple equipment disposal options including trade-in, donations and recycling programs that meet the industry's highest standards for safety and privacy.

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Contact
BenQ America
Jill Lee
949-255-9453
www.benq.us
Trade-Up Program
http://benq.tradeups.com
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