Troy, NY, January 30, 2014 --(PR.com
)-- More and more businesses are marketing their services on the Internet, and taxi services are no exception. Troy, NY–based taxi service Black & White Taxi is joining the trend with the launch of its new Web site, designed by the local online advertising specialists at Prospect Genius. The new site will effectively promote Black & White Taxi’s punctual and reliable taxi and airport shuttle services to residents and visitors in the greater Troy area.
In today’s digital age, an active and informative Web site is one of the best ways a small business can remain competitive among companies offering similar services in its local area. According to the 2013 AT&T Small Business Technology Poll, some 67% of small businesses use their Web sites as marketing tools, and the Prospect Genius partnership will allow Black & White Taxi to do the same. By leveraging its new Web site as a way to advertise to prospective customers, Black & White Taxi can compete with other Troy-area taxi services online.
One key to an effective small business Web site is ensuring that the site performs well on search engines such as Google, Bing, and Yahoo! To that end, one of Prospect Genius’s Web marketing tactics is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Black & White Taxi’s Web site, Prospect Genius can help the business’s site display prominently on search engine results pages for queries conducted using those keywords.
“A major component of any Web marketing campaign is getting people to visit the business’s Web site, and sites in the top two or three search engine results tend to get the most clicks,” explains Matt Gallo, an online advertising specialist with Prospect Genius. “By helping Black & White Taxi become visible and accessible online, especially to people using search engines to look for car services in the Troy area, we’re giving the business a leg up on its competition.”
Black & White Taxi has been giving Troy-area residents and visitors access to safe, comfortable, and professional car services since 1952. The business is licensed by the city of Troy.
Black & White Taxi
Phone: (518) 306-1367
Address: 415 Fulton St, Troy, NY 12180
Web site: http://taxiservice-troy.ny-biz.co/