Naples, FL, September 28, 2007 --(PR.com
)-- Magazine publisher Penton Media, the largest independent b-to-b media company in the U.S., has expanded its relationship with MediaBrains, a leader in b-to-b online directory advertising.
MediaBrains will manage the online Industry Directory for Business Finance, a trade publication targeted at senior finance executives. The online directory provides buyers in that vertical market a reliable way to find providers of products and services.
Matt Weiner, Group Publisher of the Business Technology Group and Publisher of Business Finance, says, “We place great value in our partnership with MediaBrains. Joining forces to build and maintain our online directory, allows us to focus our time and resources on our core competency: creating in-depth quality content, in print, in person and on-line.”
The two companies began working together in 2004, when Penton selected MediaBrains to manage the online Industry Directory for Access Control. Since then the partnership has expanded to include titles spanning industries such as telecommunications, engineering, healthcare, transportation, manufacturing, public service and more.
“It’s always great news when partners demonstrate their satisfaction by growing the relationship,” says MediaBrains CEO Joe Buckheit. “We’ve created profitable directories for Penton Media, now spanning 27 industry directory sites, and we look forward to continuing our success with Business Finance and other leading Penton brands.”
MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit www.mediabrains.com.
About Penton Media
Founded in 1886, Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 websites, 96 industry trade shows and conferences, and more than 500 information data products. For more information, visit www.penton.com.