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Precedent Insurance Taps SmartFinds Internet Marketing for Digital Marketing Campaign

With the number of uninsured in the United States continually rising, Precedent Insurance has launched affordable individual health insurance for the estimated three million uninsured young, healthy adults in the state of Texas.

Livonia, MI, September 28, 2007 --( SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has 13 years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web.

“There is more to the digital marketplace beyond a website, search engine and advertising,” said Oztalay. “Businesses need to embrace the web head-on. Precedent Insurance has made this commitment and we are excited to be part of this new revolutionary individual health insurance.”

"Precedent is offering Texans a ground-breaking suite of individual health plans that meet the specific needs of the young and healthy, especially the uninsured," said Mike Grandstaff, Precedent's CEO. "We are offering very affordable coverage with the built-in flexibility to increase coverage levels through our 'Coverage on Demand' model, which is truly unique to the industry."

Coverage on Demand™ allows individuals to purchase a highly affordable lower level of coverage, with the guaranteed ability to increase their level of coverage within a plan year to cover any unanticipated illness or accident, up to $5 million, even after incurring such expenses.

With monthly premiums that average around $100 per month for healthy, young individuals, Precedent | REMIX health insurance plans are highly affordable. The Coverage on Demand products include "Tempo", a zero deductible plan that pays 60% of in-network eligible medical expenses; "Rhythm", with a $250 deductible that pays 70%; and "Groove", a $500 deductible plan that pays 80%. (All plans pay 60% of prescription drug costs and provide an annual wellness benefit of $400, in both cases waiving any deductibles). Maximum paid claims at the initial level are $1000 for Tempo, $2,500 for Rhythm and $5,000 for Groove. But the unique twist to these plans is that additional coverage up to $5 million is guaranteed, at 100% in network, in the event of an unforeseen contingency such as a traffic accident or appendectomy, even after the need arises.

In order to promote these services digitally, SmartFinds began its campaign well before Precedent’s official launch by engaging in a pre-launch digital marketing campaign to increase link popularity using a mini website. This was augmented by tapping into social media marketing through communities, blogs, and creating informational knowledge centers throughout the digital marketplace. Following the official launch of the Precedent website, SmartFinds has augmented its digital marketing program with digital advertising that is geographically, demographically and category targeted. The campaign is using rich media banner advertising, sponsored search advertising, sponsored content advertising and a variety of other solutions that all work together in the multi-dimensional environment of the World Wide Web.

“Our focus is to have a multi-directional marketing campaign that will drive traffic to the Precedent website from more than just search engines”, said Oztalay. “We are using the digital advertising campaign for short term results, while we continue with the digital marketing campaign that will provide Precedent Insurance the staying power on the web.”

About SmartFinds Internet Marketing
SmartFinds is a digital marketing agency providing mid to large corporations with digital creative, digital marketing, and digital advertising solutions. The most critical element of SmartFinds Internet Marketing service is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way. Some of SmartFinds clients include BASF Chemicals, Guardian Industries, McCann Erickson, and Vietnam Veterans of America. You can learn more about SmartFinds at

SmartFinds Contact: Esther Lastacy,, (866) 501-5758.

About Precedent Insurance
Precedent, a division of American Community Mutual Insurance Company®, is a "precedent-setting" company utilizing a Web-based marketing model to sell individual health insurance to the nearly 50 million uninsured people in the U.S. Based in Livonia, MI, Precedent's online presence, at, allows consumers to receive an instantaneous offer for individual health insurance products which are highly affordable for healthy young individuals. The company's 'Coverage on Demand' approach to health insurance gives consumers the comfort of knowing that they can increase their levels of coverage at any time, even after the fact, with no questions asked.

Precedent Contacts:
Amber Cradduck,, (972) 830-4763
Tara Hall,, (972) 830-4747

Contact Information
Precedent Insurance
Amber Cradduck

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