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New Product Helps Take the Tears and Fears Out of Washing Baby’s Hair

Protect baby against the harmful effects of sodium lauryl sulphate (SLS).

Bondi, Australia, February 01, 2014 --( As most parents know, the task of washing their baby’s hair can turn into an arduous struggle. It’s very common for shampoo to seep into their child’s eyes and cause a stinging sensation. This is because most shampoos contain a chemical called sodium lauryl sulphate (SLS) or one of its equally ugly cousins. SLS is a surfactant, detergent and emulsifier used in nearly all shampoos. SLS helps the shampoo lather but it stings when you get it into your eyes. This unpleasant experience often causes anxiety in young children which makes them resist hair washing and bath time.

A study appearing in Exogenous Dermatology confirmed SLS to be a very "corrosive irritant" to the skin. Skin irritation persisted in research subjects for 3 weeks. SLS exerts its damage by stripping the skin of protective oils and moisture. In the Unites States, the Environmental Working Group’s Cosmetics Database classifies SLS as a “moderate hazard.”

Conventional baby shampoo sometimes contains ingredients that could be potentially harmful over a long period of time. Some contain diethanolamine or DEA, which is classed as a carcinogen. Propylene glycol, which can sometimes be found in baby shampoos, is known as an industrial antifreeze.

The Shampoo Shield is a new product that helps protect against shampoo induced eye irritation by diverting soapy away from baby’s sensitive eyes. It is a watertight, visor shaped product that sits on baby’s head like a hat. The Shampoo Shield is age graded six months plus. It is suitable for both babies and toddlers. The Shampoo Shield comes in three different colours yellow, pink and aqua.

Sydney mum, Gabrielle Allerhand, said, “Bath time was a real problem because my two year old daughter developed an aversion to hair washing. The Shampoo Shield alleviated my child’s worries and made bath time fun again.”

The Shampoo Shield is imported and distributed by Hot Imports. It sells for $11.95 and is now available online at
Contact Information
Hot Imports
Darren Tollemache
0404 799 998

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