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Sterling Workshop Teaches Healthcare Professionals How to Manage Finances for Greater Profitability

Management workshop provides practice owners with management know-how for more viable, smoother-running practices.

Glendale, CA, February 01, 2014 --( Sterling consultants today announced it will deliver a two-day management workshop to provide healthcare practitioners with topics that cover procuring new patients, effectively presenting services, increasing profitability and boosting staff productivity. The weekend workshop will be held on March 22 - 23, 2014, at the Crowne Plaza Dallas Downtown in Dallas, TX.

“Regardless of his or her specialty, a healthcare practice owner is CEO of the practice. Since these professionals are dedicated to helping others” says Sterling CEO Kevin Wilson, “they are focused on patient care rather than the business side of the practice. As a result, their practices may miss the mark management-wise regardless of the owners’ technical competence. Our purpose is to help the owner be a successful CEO.”

The workshop includes a series of owner seminars and a separate series of staff seminars. The owner seminar topics are:

How to Motivate Staff to Work Harder, Smarter and Faster
How to Smoothly and Effectively Present Your Services for Sale
How to Attract the Best New Customers
How to Soundly Manage Your Finances for Greater Profits

The staff seminar topics are:

How to Effectively Use the Tools of Communication
How to Be More Enthusiastic on the Job
How to Rocket Your Productivity
How to Treat Your Customers Well

Here is a sampling of feedback from previous Sterling workshop attendees:

“Cost effective marketing has been a weak point in my practice. After this lecture, I know I can put together a much more effective (and cost-efficient) marketing plan.” — J.L., Practice Owner

"I learned how to handle the stresses in my practice by confronting, deciding and taking action. Also how to implement [staff] games and the value of games in the practice." — R.P., Practice Owner

"This has caused me to confront the numbers of my practice. As much as I hate the numbers, I would hate to have a nonviable practice more." — L.M., Practice Owner

“I have gained knowledge about what it takes to run a successful practice from a financial standpoint. It came with several items I can take back that I need to implement in my practice.” — L.E., Practice Owner

"I must make sure my patients see that there is a problem that needs to be fixed before trying to get agreement to schedule the procedure." — M.G., Practice Owner

"Tons of great ideas and a solid marketing plan to get patients in the clinic." — D.H., Staff

"Very beneficial in learning to speak to not only patients and co-workers but also other people involved in my life. I feel like I will be able to handle confrontations and situations better." — M.B., Staff

“This lecture helped me to understand the staff issues that we have and how to effectively handle them. It made me aware of what needs to be done." — S.P., Staff

About Sterling

Sterling is a consulting firm which provides customized management consulting and training to healthcare professionals to help them achieve a better practice for a better life. In business for over three decades, Sterling has twice appeared on Inc. Magazine’s list of the 500 fastest-growing privately-held U.S. companies and has received an A+ rating from the Better Business Bureau. To date, the company has delivered management seminars to over 175,000 professionals and their staff and more than 70,000 training courses to clients and their staff. Sterling’s courses cover all key aspects of having a successful practice including the essentials of practice management, executive basics, management by statistics and formulas for business success. Sterling consultants have delivered over one million hours of consulting, coaching and training. As a result, Sterling clients have seen their revenues and productivity rise to unprecedented levels. For more information on Sterling’s training and consulting services, visit
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