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Bella Beauty College in San Antonio Keeping Color Records for Recurring Customers

San Antonio, TX, February 07, 2014 --( Remembering the “little things” like the exact hair color treatment a customer received months prior has led Bella Beauty College, the leading cosmetology San Antonio Salon, to preserving color records for recurring clients after color as a service offered to recurring clients.

“Customer service is a large part of the beauty industry and it is important to understand customer specifics, like the exact hair color mixture that they liked,” said Gracie King, San Antonio Bella Beauty College director. “Most customers have different color preferences and considering the number of clients that we have, we want to make sure that we get it right every time. While our staff is very good at creating personal relationships with customers and understanding their needs, we are providing this service to eliminate the chances of human error.”

The color records will be kept in a database in the San Antonio Salon for recurring customers along with the shade of color previously used. In addition, comments will also be added to the record to ensure that customer preferences are kept up to date.

“It’ll be somewhat of a hair diary for our customers where they can keep track of the kind of hair color treatments that they have undergone and really liked in the past,” King said.

This service will be provided to recurring customers who have created a history with the San Antonio Salon and who have hair color services done on a regular basis. The color history is also valuable when doing root touch ups for color treatments with clients who are greying and need the touch ups more often. It helps the stylist remember exactly what shade was previously used and whether any modifications were made, or need to be made, to reach the end result. The touch-ups need to be exactly like the color done before to blend with the original hair color.

The color history database will also be a good way of keeping customer feedback. The preferences of the customer will be taken into consideration and referenced on every visit.

A perfect color is rare and quite often there are clients who like to modify according to their skin tone or preferences in their next sitting. As these changes are met, they can be hard to track. The darkness or lightness of a particular shade also needs to be taken into consideration.

Color treatments and touch ups are used by many clients, and the San Antonio Salon has found that when a client likes the color they got, they tend to keep coming back to the same hair stylist to work their magic again. The more frequently the clients visit, the more information the hair salon will have to keep in the database.

Clients who have more than 50% graying hair will also have the option of choosing from a special grey series from each color line at the San Antonio Salon. This will allow them to remain true to their natural tone.

King stated that the move to keep a color database was also made in order to reward existing customers for their customer loyalty.

“While customer creation is something that we’re always working on, we understand the importance of having a loyal customer base and it is through our recurring customers that we can truly succeed. This is why we focus on forging long term relationships and providing the best quality salon services that can make their experience better.”

About the Bella Beauty College
Bella Beauty College is a training institution with 5 locations located in Austin North, Austin South, San Antonio, Corpus Christi and Waco. The Bella Beauty College has gained success and respect in these areas not only as an educational institution but also as a salon providing quality services. Bella Beauty College is known as one of the best San Antonio salons in the market.

Bella Beauty College is currently providing training in cosmetology for hair, nails, and skin. In addition it is also currently focusing on the provision of instructor training. Courses at the Salon are intended for individuals currently in the beauty industry who look forward to training their own students in the future. Instructor training for those with experience will be 500 hours, while apprentices will have to study the 750-hour course.

Haircut & Beauty Services San Antonio
Bella Beauty College
720 Southwest Military Drive
San Antonio, TX 78221
Phone: 210-923-5400
Contact Information
Bella Beauty College
Carolyn Cox

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