Chicago, IL, February 11, 2014 --(PR.com
)-- Digital marketing leader, the Salesforce ExactTarget Marketing Cloud is sponsoring the Q1 Productions Digital Sports Fan Engagement Conference, taking place March 3 & 4, 2014 in Dallas. Leading digital marketing and engagement specialists from throughout the industry will gather to discuss cutting edge strategies for fan engagement, building fan bases as well as increasing the bottom line through additional ticket and merchandise sales.
"Sports fans are more connected than ever, turning to their mobile devices for real time information, engaging content and exclusive fan opportunities," said R.J. Talyor, vice president, mobile, ExactTarget Marketing Cloud. “As the number of connected devices and mobile phones continue to skyrocket, marketers are investing aggressively in digital to connect with their customers in entirely new ways across every channel and every device.”
In addition to sponsoring the conference program, experts from the ExactTarget Marketing Cloud team will be leading two panel discussions, “The Digital World: Meeting Fan Expectations for Instant and Continuous Access” and “Second Screen Best Practices on Utilizing Mobile Applications to Engage Fans at Home.” Additional panelists confirmed to join the ExactTarget Marketing Cloud team include marketing executives from Kentucky Derby, San Diego Padres, University of Miami, University of Oregon, Milwaukee Bucks, WWE, ESPN, University of Oklahoma and Ironman.
The panel discussions will cover a variety of mobile topics including offering an “in-stadium experience,” tips for mobile engagement, mobile content creation and optimization and real-time multimedia experiences. The panel will engage the audience in a thought-provoking and memorable way, providing insights into best practices and solutions to pressing challenges.
With over 100 sports teams scheduled to participate in the conference this year, the event will be the must-attend sports engagement conference for 2014.
“Q1 is proud to partner with sporting industry marketing leaders like the ExactTarget Marketing Cloud, who bring innovative solutions and visionary thought leaders to the sports and entertainment industry,” comments Kate Jeter, Production Director. “Successfully engaging sports fans requires a multi-channel strategy that reaches fans wherever they are on digital, and the ExactTarget Marketing Cloud’s cloud-based technology is a must have for digital engagement.”
For more information regarding the Q1 Digital Sports Fan Engagement conference, visit the Q1 website at www.q1productions.com/sportsfanengagement