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Innovation Direct, Inc.

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Innovation Directâ„¢ Tabbed to Represent Patented Urinette Invention to Industry

South Miami, FL, February 12, 2014 --( A simple yet effective new product designed to provide an essential convenience for its users, the Urinette, has been developed by Lowell Lueck of Bakersfield, California. The invention's unique design enables it to serve as a hygienic and highly functional option for addressing basic physical necessities.

Having a readily available bathroom is often essential for a number of reasons in everyday life. Particularly in settings where there is not natural availability of standard restroom facilities due to a number of different possible factors, an alternative method of being able to meet essential needs in a sanitary fashion is highly coveted. Additionally, with the increased focus of the average consumer on keeping expenses as abbreviated as possible, a versatile product that can serve in this capacity and do so in cost-effective fashion would likely be of substantial interest.

With this in mind, the Urinette has been developed. The Urinette will aid greatly in water conservation when compared to conventional toilets. This will be ideal for office suites and other commercial units that offer “sink only” accommodations. The Urinette will be easy to keep out of sight when not being utilized. It will be designed to be used equally comfortably by either gender.

The inventor of the Urinette has also developed a working prototype that has been utilized with success. The Urinette is also the subject of Utility Patent 8,495,769 B1 within the United States Patent and Trademark Office.

The inventor of the Urinette now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the toilet accessories industry are currently being targeted as candidates to eventually commercialize the Urinette on a worldwide basis.

In June 2013, Mr. Lueck contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Urinette to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Urinette and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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