Dubai, United Arab Emirates, February 11, 2014 --(PR.com
)-- BookMunch Café is designed by the community, for the community of book lovers in the city. The contemporary café celebrated its first anniversary this week, announcing plans for opening a second outlet in Dubai. Influenced by the world’s best book cafes, this unique and inspiring café offers local residents and the creative communities a strategically located dining destination and reading ambiance, where visitors can experience the best of fresh culinary concepts and wide collection of hand-picked books suitable for all age-groups.
BookMunch vision is to be one of the leading literary cafes in the world and endeavors to expand its thriving café concept through franchising. To this effect, BookMunch Café have developed a robust and winning franchise system with Francorp Middle East, the franchise consulting leader, to provide its prospective franchisees a chance to emulate their success and to diversify into new market destinations across the MENA region.
Owner and Managing Director, Ms. Dareen Charafeddine says, “We chose to work with the US-based Francorp, because of their vast experience dated back to nearly 38 years and their track record of successful franchise development programs notwithstanding their franchising know-how concerning the Middle East markets. We are certain that Francorp diligence, attentiveness and widespread market intelligence will help optimize our company expansion plans.”
Francorp recently launched its opportunity portal, a highly targeted and resourceful website to offer its growing client list a platform to connect with many aspiring franchise investors without boundaries. The portal consistently furnishes updated information of all clients including their concepts, franchise offerings, service details, franchise fees and the convenience to register one’s interest online. Full information on BookMunch franchise opportunity can be found at Francorp Opportunity Portal here: http://bit.ly/1kSVMar.
“We are pleased to add BookMunch Café to our Francorp Opportunity Portal and provide them our franchise consultancy services for their expansion program. This is due to their distinctive achievement as a pioneer in Dubai Food Market that we now have the opportunity to duplicate and clone their local success and know-how to others,” expresses Mr. Imad Charaf Eddine, Chairman of Francorp Middle East & Levant.