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Northeastern Economic Developers Association

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Northeastern Economic Developers Association Hires Reckoner Group to Transform the NEDA brand online

NEDA, Northeastern Economic Developers Association is repositioning their brand and has tapped The Reckoner Groupís principal Ely Beckman to lead the charge.

Syracuse, NY, February 11, 2014 --( After responding to an RFP Beckman was chosen for the task because of the unique strategy he suggested, which focused on resculpting the NEDA brand online using streams of original and aggregated content while providing a means by which members can ask questions to the larger NEDA community and receive answers and support from their peers related to best practices, resources, tool kits, vendor recommendations and more.

“Ely will bring the new ideas and experience profile we need to make a reality the strategic plan developed by our Board of Directors,” said NEDA Executive Director Jim Keib. “As a NEDA member himself Ely is committed to the mission of NEDA and he values the important role NEDA plays in promoting economic and community development in the Northeast,” Keib added.

The ultimate aim being for NEDA to transform their brand to become synonymous with the go to source for knowledge and information news related to economic development, with a slant toward issues facing the northeast. The strategies in motion include increasing engagement with existing members to better understand their interests and deliver tailored content accordingly.

Beckman says, “Initially this will be done through an enhanced use of popular social sites to strengthen the NEDA community. As this process begins to take life a dynamic portal will be set up as a single destination for information streaming through various social networks, and will host an archive of webinar, research papers, and a growing video archive of how to’s, and examples of best practices being implemented through the Northeast and beyond.”

NEDA sees this as a big step and remains dedicated to empowering its members to be more effective in how they serve their communities.

NEDA’s Executive director says: “With existing technology we can develop a better understanding of our members and what they need, what they want, and where the best place to reach them online. We plan to stay proactive in developing and publishing content that will help our members and do so through the very social channels they are already using. We see this is key to moving NEDA brand into the future.”

For more information: @NEDAcontent | |
Contact Information
Northeastern Economic Developers Association
James Keib
Ely Beckman
Principal, The Reckoner Group

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