Distributed Computing Industry Association
Distributed Computing Industry Association

P2P Advertising Upfront LA to Highlight QTRAX, Catalyst, LMS, YuMe and More

Pre-Registration Rates End October 19th for the DCIA’s First-of-its-Kind Advertising Market Conference

Los Angeles, CA, October 01, 2007 --(PR.com)-- The Distributed Computing Industry Association (www.DCIA.info), a trade organization with more than one-hundred Member companies representing peer-to-peer (P2P) and social networking software providers, content rights holders, and service-and-support companies, today announced its first wave of speakers and sponsors for the upcoming P2P Advertising Upfront LA. This first-of-its-kind DCIA marketing conference is scheduled for Monday October 29th at the Renaissance Hollywood Hotel in Los Angeles, CA, and is being held in conjunction with Digital Hollywood Fall.

“We are very pleased to announce that our confirmed speakers now include BitTorrent’s Eric Patterson, Brilliant Technologies’ Allan Klepfisz, BUYDRM’s Christopher Levy, Catalyst’s Cory Treffiletti, DeviantART’s Steve Gonzalez, FTI Consulting’s Bruce Benson, Fun Little Movies’ David Lee, IFPI’s Jay Berman, Javien Digital Payment Solutions’ Leslie Poole, LimeWire’s George Searle, LTDnetwork’s Rick Riccobono, MediaPass Network’s Daniel Harris, OKCupid’s Sam Yagan, PeerApp’s Mark Strangio, QTRAX’s Christopher Roe, Rebel Digital’s Lance Ford & Robin Kent, SafeNet’s John Desmond, StreamCast Networks’ Mike Weiss, Ultramercial’s Dana Jones, Universal McCann’s Elias Plishner, VeriSign’s Stuart Cleary, and YuMe Networks’ Jayant Kadambi,” said DCIA CEO Marty Lafferty in making the announcement.

The P2P Advertising Upfront LA Market Conference will highlight QTRAX, Catalyst, the LimeWire Music Store, and YuMe Networks among other breakthrough advertising-based P2P efforts.

QTRAX is the world’s first fully licensed, free, ad-supported, P2P music service. Showcasing an innovative downloading business model that easily directs revenue back to artists and rights holders, QTRAX is the first P2P to be embraced en masse by the music industry. QTRAX has signed licensing deals with the major labels, music publishers, and leading indies, including EMI Music, Warner Music Group, Sony/ATV Publishing, Universal Publishing, TVT, The Orchard, and V2. Hosted on the Gnutella network, the soon-to-commercially launch QTRAX will provide fans with access to a colorful and diverse catalog with tens of millions of high-quality, high-fidelity digital music files. Based in New York City, QTRAX is a subsidiary of Brilliant Technologies Corporation, a publicly traded global technology holding company.

Catalyst is a newly-launched marketing capital firm that helps companies of all sizes to develop and implement emerging digital media strategies resulting in the most effective, efficient, and direct means of conveying marketing messages to target audiences. The company already boasts leading P2P firm Azureus among its charter clients. Catalyst was co-founded by Cory Treffiletti, a well known and highly regarded online advertising industry player who previously served in senior executive roles at Carat Fusion, Freestyle Interactive, and IUMA.

LimeWire’s open P2P application currently reaches a monthly cumulative audience of 60 million unique visitors – in turn generating 5 billion searches per month. The monetization of this traffic through innovative advertising-supported and paid download strategies will be the mission of the new LimeWire Music Store. Initially the store will be a stand-alone website accessible from links in the file-sharing software. Subsequent releases will enable users to browse and purchase music in the universally compatible MP3 format directly from within LimeWire. P2P Advertising Upfront LA attendees will get a first glimpse of this exciting new offering, which will feature many firsts for P2P advertising that will be executed in close collaboration with participating content owners and rights holders.

YuMe is the first dedicated broadband video advertising network built exclusively for the web video world, including the spate of new peer-to-peer television (P2PTV) offerings. YuMe provides advertisers and publishers with the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms – web, downloads, mobile, and P2PTV. YuMe is already delivering new online video ad solutions for web publishing partners and advertisers across the Internet, including top P2P firms BitTorrent, Pando, and Vuze. Today, the company serves advertising in more than 100 million video segments every month and offers a suite of ad formats that go beyond traditional pre, mid, and post-roll ad placements.

The P2P Advertising Upfront LA is being held in conjunction with Digital Hollywood Fall (DHF), and registration for both events yields a substantial savings for attendees. For more information, please visit www.dcia.info/activities/p2p_advertising_upfront. Pre-registration rates, which save attendees up to $339, end October 19th. To register please visit www.dcia.info/activities/p2p_advertising_upfront/register.html.

P2P Advertising Upfront LA sponsors include FTI Consulting and Javien Digital Payment Solutions. For sponsor packages and speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info

Distributed Computing Industry Association
Kelly Larabee