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Frontera Strengthening Leaders' Skills with Leadership Development System from Rise Performance Group

Frontera Strategies, provider of medical testing services, is embracing a Rise Performance Group leadership training program designed to strengthen the company and power it to a doubling of revenues.

Dallas, TX, February 21, 2014 --( In an effort designed to make sure the right people are in the right positions and build on a long-term company culture improvement initiative, healthcare services provider Frontera Strategies LP is now implementing a proven leadership program from Rise Performance Group.

Frontera is a leading provider of mobile cardiac, pulmonary, vascular, and neurological testing services. The company, with headquarters in Irving, Texas, and offices across Texas and Oklahoma, partners with more than 1,500 physicians across those two states to provide convenient and profitable healthcare solutions.

Richard Baker, a Frontera co-founder, said the now 13-year-old company embarked on a program in 2011 to help the company and its employees achieve their potential and develop a positive company culture that would power the company to more than double its annual revenues within three years.

"We recognized we were not getting the most out of our business and needed to do something," Baker said. "We set out to focus on creating a culture of accountability, purpose, and profit."

Those efforts were designed to encourage employees to adopt a heightened sense of ownership in the company – with profit sharing as an incentive – and to implement a business model that would align and synchronize elements of the business to achieve the desired results.

Seeing the success of both of those initiatives, Frontera worked with Mark Fenner of Rise Performance Group to embrace a leadership development program aimed at elevating the leadership skills of the executive team, managers, and individual contributors. Its goal is to create strong leaders at every level of the company.

The foundation of the leadership improvement program is Rise Performance Group's Leadership 360 Competency Survey. This all-around leadership assessment system uses self-evaluation and feedback from both subordinates and managers to provide a comprehensive measurement of an individual's leadership skills. A customized leadership development program can then be established based on the individual's strengths and gaps.

"We are looking to the Rise Performance Group program to develop leaders here at Frontera who can understand and leverage their ability and potential," Baker said. "We have implemented some very strong programs, and the missing link until now was the ability to develop leaders who can execute these programs effectively."

"Frontera is a company that thrives on a proactive culture, with engaged leaders," said Fenner, president of Rise Performance Group. "That is why the Leadership Development Program program is such a good choice for them. It helps to develop both the skills and mindsets within their leadership team that equips them to set new standards for customer service, execution and performance.

"Their culture will be enhanced by every employee recognizing that leadership growth and improvement are recognized and rewarded."

About Frontera Strategies
Frontera Strategies LP brings the diagnostic expertise of heart, lung, vascular and neurological specialists into physicians’ offices. Making it easy for doctors and their patients, we use the latest equipment, clinical expertise and processes to help make patients healthy and physicians’ practices healthier. We provide a comprehensive, convenient mobile service for patients that reduces unnecessary referrals and increases net operating income for physicians’ practices. All Frontera clinicians are trained and certified specialists who help and guide patients with accuracy, professionalism and compassion. For more information, visit

About Rise Performance Group
Rise Performance Group, founded on the belief that the right people are an organization’s greatest asset, offers a unique approach to helping organizations elevate performance. Rise Performance Group provides the tools, services, and expertise that can be applied to the entire talent management spectrum, from acquiring the best candidate for the job, engaging new employees into the culture, and identifying and developing leaders who can take the organization to the next level. For more information about the company, visit
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Rise Performance Group
Kevin Tanzillo

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