Port St. Lucie, FL, February 27, 2014 --(PR.com
)-- Fewer than half of small and medium businesses (SMBs) in the U.S. currently have an active Web site, but one mold remediation company in Port St. Lucie, Florida, is taking steps to join the Internet-savvy minority. Sani Tech Environmental, which also offers mold inspection, water damage restoration, and fire damage restoration in both residential and commercial settings, is working with the online marketing professionals at Prospect Genius to create a stronger Web presence. The Prospect Genius partnership will not only result in a new, search engine optimized Web site, but will also include a comprehensive Internet advertising plan to ensure that people in Port St. Lucie who need the services Sani Tech Environmental offers can quickly and easily find the company online.
Approximately 52% of SMBs do not have a Web site, according to a report issued by Yodle in 2013. Instead, these businesses rely on traditional marketing methods, such as newspaper ads, flyers, and word of mouth. By taking steps to create a new Web site and online marketing plan, Sani Tech Environmental will be able to reach out effectively to those prospective customers who rely on the Internet for information about local businesses.
One of Prospect Genius’s main marketing tactics is a process called search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Sani Tech Environmental’s Web site copy, Prospect Genius will help the company appear closer to the top of relevant search engine results pages. Going forward, when Port St. Lucie–area home- and business owners query Google, Bing, or Yahoo! in search of mold remediation or water damage restoration services, they should encounter Sani Tech Environmental among the top results.
“Launching an optimized Web site is a great way for an SMB to broaden its reach in the local community,” says Prospect Genius Web marketing specialist Matt Gallo. “With our help, Sani Tech Environmental will now have a competitive edge against similar businesses in the area.”
Sani Tech Environmental offers mold inspection and remediation, as well as water and fire damage restoration services, to home- and business owners in Port St. Lucie and the surrounding area. The company’s experts have more than 13 years of experience and are fully licensed and insured.