Tallahassee, FL, February 28, 2014 --(PR.com
)-- As more small businesses turn to the Web to advertise their service offerings, local taxi services are taking note. One such business, Tallahassee’s Discount Transportation LLC, has recently launched a new Web site and associated Internet marketing campaign, in an effort to reach out to those prospective customers who rely on the Web to learn about businesses in their area. With the help of the online marketing firm Prospect Genius, Discount Transportation hopes to better spread the word about the taxi, airport shuttle, bus charter, and car services it offers.
According to the 2013 AT&T Small Business Technology Poll, approximately 67% of small businesses now use their Web sites as a means of marketing to prospective customers. By creating a Web site designed to reach out to prospects, Discount Transportation is making a strategic move to become more competitive in its industry and in its local area. The business’s new site will give it a leg up over competitors who don’t yet have an Internet marketing strategy, while also helping it compete more effectively against companies that do have an active Web presence.
Prospect Genius’s efforts aren’t limited to the Web site launch. Through the Prospect Genius partnership, Discount Transportation is also gaining the benefit of an array of proven Internet advertising tactics, including search engine optimization (SEO). SEO can help a small business's Web site display more prominently on relevant results pages on search engines such as Google, Bing, and Yahoo! In Discount Transportation’s case, people querying the Web for taxi services in Tallahassee should now be more likely to encounter the company among the top results.
“As the world grows ever more digital, the percentage of people who look to the Web first when researching local businesses will continue to grow,” explains Matt Gallo, a Web marketing professional with Prospect Genius. “Our aim is to give Discount Transportation access to those Web-savvy prospective customers who wouldn’t learn about the business through any other medium.”
Since 2004, Discount Transportation LLC has provided reliable and affordable airport shuttle, bus charter, taxi, and car services in the greater Tallahassee area. The business is fully licensed, bonded, and insured.