Dorchester County Unveils the Seven Business Faces of Their New Marketing Campaign

Dorchester County Economic Development (DCED) Director Keasha Haythe unveiled the seven faces of “water moves us” -- DCED’s new marketing initiative and identity -- opening a cooperative branding campaign with the County’s Tourism Department and Chamber of Commerce.

Dorchester, MD, March 05, 2014 --( “More than a logo or a tagline, branding unifies and strengthens our economic development marketing efforts,” Keasha Haythe said, “it gives us a solid foundation to build clear, consistent and compelling messages to communicate our many assets.”

Developed by DCED, “water moves us” serves as the department’s new brand identity as well as a multi-platform, cooperative marketing campaign to promote Dorchester’s assets and opportunities. Today the seven business faces were unveiled on large colorful banners that featured their industries.

The industries and companies featured in the 2014 campaign are: Jennifer Layton from Layton’s Chance Winery; Johnny Shockley and Ricky Fitzhugh from Chesapeake Gold Oyster; Mickey Love from the Dorchester Center for the Arts; Tom Powley from GKD; JT Merryweather and Chris Brohawn from Realerevival Brewing; Jermaine Anderson from TNT Moving & Cleaning and Cherie Butler from Harriet Tubman State Park.

While unveiling the banners, Haythe recognized Amanda Fenstermaker and Deborah Divins of the Tourism Office and Chamber of Commerce respectively for their support of the marketing initiative. Haythe explained that Fenstermaker and Divins have joined her as co-chairs of the BEST (Brand Execution Strategies & Tactics) Committee that will help identify and implement ongoing campaign promotional activities.

The economic branding was introduced to the community as a shared endeavor for any municipality or business to use in their own marketing plans. “Water moves us” reinforces Dorchester’s geographic, cultural and economic connection to water while communicating stories of talent, opportunity and success.

To learn more about ‘water moves us’ and stay informed on news regarding the campaign, visit, subscribe to “Currents” at, or follow the program’s progress on Dorchester County Economic Development’s Facebook page.

To contact the Dorchester County Economic Development Office at 410-228-0155 or email

Dorchester County Economic Development Office is is a member of NEDA (Northeastern Economic Development Association). This news release is sent from NEDA. To learn more about NEDA visit:
Northeastern Economic Developers Association
James Keib
Susan Banks