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FiXiT’s Innovative Take on Crowdfunding Nets Big Results for Animals

FiX25 Allowed Sponsors to Contribute as Little as $10 to Help an Animal Get Spayed/Neutered – 25 Animals Are Sponsored in Just One Week.

Virginia Beach, VA, March 06, 2014 --( FiXiT has been dedicated to coming up with innovative solutions to reduce the number of homeless animals by helping people get their animals get spayed/neutered., a program of nonprofit organization FiXiT, is an online resource whose primary purpose is to introduce people in need of financial assistance to get the animals they care for fixed to generous people willing to sponsor their pets’ spay/neuter surgery.

To commemorate Spay Day 2014, the organization launched a microfunding program with the goal of getting 25 animals spayed/neutered. The interest was truly exciting as the funds were secured for the 25 “fixes” well before the goal, which was the end of the week.

"What made this promotion unique is that we utilized microfunding to help individual animals with ONE mission,” said Dr. Kellie Heckman, Co-Founder of FiXiT. “The industry trend appears to be raising funds for one animal to pay huge vet bills, but we focused on a small goal (less than $100) that has a huge impact on reducing the number of homeless animals. We really couldn’t be more pleased with how the FiX25 Spay Day promotion turned out. We are hoping to do this on a quarterly basis to continue our mission of ending pet overpopulation.”

Over the course of the Spay Day week, February 24 – 28, sponsors were able to contribute as little as $10 to the cost their choice of featured animals. Profiles were chosen based on several criteria, including the caregiver and animal’s story, level of need, and risk of unwanted pregnancy, such as in homes with both an unaltered male and female of the same species.

About FiXiT

FiXiT is a 501(c)(3) tax exempt nonprofit based in Norfolk, VA that was formed in response to the death of millions of cats and dogs every year in U.S. shelters. Current low cost spay/neuter efforts have placed us on a plateau with minimal change in the rate of euthanasia over the past 10 years. They knew that a new strategy was needed to stop this needless loss of life, one that was informed by strategic research and one that responds to the different perspectives of pet owners across the country. Visit to learn more.
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FiXiT Foundation
Bridget Dean

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