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Wealthy Western Australians to Enjoy New Financing Option

Golden opportunity for WA investors with Assetline, house + home deal.

Perth, Australia, March 07, 2014 --( Western Australians can now unlock the value of their assets and get instant access to cash thanks to a new partnership between Assetline, Australia's leading personal asset lender and house + home loans (HHL), one of Australia's most successful mortgage brokerage businesses.

The deal allows WA-based investors and businesses to raise finance against their assets - from art and wine collections to yachts and jewellery - to fund a new business or further investments, or to simply access cash fast.

Personal asset lending is making huge waves globally as well as in Australia, as the credit squeeze since the GFC has restricted many investors' access to funds. Assetline's solution offers high net worth individuals accessible, fast and flexible finance against high-end personal assets such as gold and silver, jewellery, diamonds, luxury watches, fine art and antiques, cars, luxury boats and fine wine collections.

WA market of key strategic importance

As the engine of Australia's growth and prosperity, Western Australia has long been considered a market of key strategic importance, according to Nick Raphaely, co-founder, Assetline.

“We are very excited to be introducing Assetline’s service to Western Australia. We've enjoyed a very successful roll-out and rapid growth on the Eastern Seaboard in 2013, but it's now time to look West and capture the prize. We are delighted to be able to partner with someone of Rael’s calibre and look forward to working with HHL to provide Assetline’s services in Perth," Nick Raphaely says.

HHL is an award-winning specialist broking firm based in Osborne Park, Perth. Its managing director Rael Bricker was ranked as a Top 10 broker of 2013 by Mortgage Professional Australia.

The deal between Assetline and HHL follows a highly successful 2013, which has seen Assetline rapidly expand throughout New South Wales, Victoria and Queensland.

Ideal finance tool for WA clients

HHL managing director Rael Bricker says personal asset lending is a great tool to help Western Australian clients access money in a fast and secure way.

"Assetline has a compelling business proposition - offering accessible, fast and flexible loans against valuable luxury assets. We are delighted to have been selected to work with Assetline in Western Australia and we look forward to working with them to replicate the success they have achieved on the Eastern Seaboard.”

With banks reigning in the maximum LVR allowable for residential and commercial properties, many property investors are struggling to achieve the necessary levels of gearing. Assetline’s solution – which is unique in that it’s not property-based – provides added flexibility for borrowers in these situations.

Personal asset lending allows investors to immediately unlock the value of alternative assets that conventional banks don’t recognise. Already enjoying huge growth internationally, it's predicted by analysts to become a multibillion dollar business worldwide.

About Assetline
Assetline is a leading Australian personal asset lender. Founded in 2012, it enables entrepreneurs, business owners and high net worth individuals to borrow against their high-end personal assets in an environment that is confidential, flexible and secure. Assetline lends from $5,000 - $1m against gold and silver, jewellery, diamonds, luxury watches, fine art and antiques, cars, luxury boats and fine wine collections. Assetline addresses a market need currently not catered for by private banks and aims to be the lender of choice for anyone considering using their high-end valuables to secure a loan.

About house + home loans
house + home loans (HHL) is a specialist broking firm in Osborne Park, Perth which specialises in the structuring of investment loans focused on ensuring clients obtain and maintain a long term diverse property portfolio. HHL and its key brokers have received numerous industry awards and is one of the top tier broking firms in Australia.

About Personal Asset Lending

Personal asset lending is an innovative form of finance that allows people to borrow against their high-end personal assets, such as art collections or prestige cars, in an environment that is confidential, flexible and secure. It addresses a market need currently not catered for by private banks, and is tipped to become a multibillion dollar industry worldwide.
Contact Information
Nick Raphaely
1300 370 821

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