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TreeHouse Interactive Enhances Reseller View Partner Relationship Management (PRM) Solution, Offering Greater Levels of Permissions and Access

TreeHouse to Showcase New PRM and Marketing Automation Functionality at SXSW 2014 Interactive Trade Show

Salt Lake City, UT, March 08, 2014 --( TreeHouse Interactive™, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today the general availability of Reseller View™ Enhanced Administration, User Roles and Permissions. TreeHouse Reseller View PRM provides the tools needed to effectively support partner networks. The new functionality enables more detailed permissions and access to Reseller View uniquely by user type, from the super user to the reporting only user. TreeHouse will demonstrate the new PRM functionality, and advancements made to Marketing View, its marketing automation solution, at SXSW Interactive 2014 in Austin, Texas, March 9-12.

Enhanced Administration features allow companies to have finely grained control over who can approve, access, edit, change, or integrate with data stored in different Reseller View objects. As a result, Reseller View customers now have greater flexibility to create new roles providing different levels of access to data and features to suit different end user positions and needs.

"Having greater administrative permission and user role flexibility is something our enterprise customers require. It expands the ways in which they can use Reseller View while addressing data security concerns," said Erich Flynn, CEO, TreeHouse Interactive. "For example, with a Reporting Only role, the system can be accessed by a greater number of people within an organization without exposing critical data unnecessarily. Having API roles and permissions for programs that need to integrate with Reseller View, while providing unique permissions for approvers of partner applications, are two valuable additions this upgrade provides our users."

Enhanced Administration allows organizations to:
• Create Report Only user access to the Reseller View PRM platform
• Assign applicant approver permissions
• Restrict access for non-approvers
• Provide Read-Only, Create, Update and Delete permissions by menu
• Assign API or Web Service User permissions for custom integrations

Additionally, TreeHouse Interactive will showcase innovative new Marketing View™ Marketing Automation Platform (MAP) functionality recently announced including Action Studio™ and Content Marketing Manager. Action Studio is a powerful visual based multi-channel campaign builder, featuring the industry’s easiest to use drag and drop interface for sophisticated lead nurturing. The Content Marketing Module is the first of its kind in the MAP space integrating a dedicated web content manager and content specific nurturing capabilities directly into the MAP.

TreeHouse Interactive will demonstrate Reseller View PRM including the Enhanced Administration, User Roles and Permissions features, at SXSW (South by Southwest) 2014 Interactive Trade Show taking place in Austin, Texas, March 9-12, at booth #427. TreeHouse will also demonstrate Action Studio and Content Marketing Manager functionality along with its marketing automation platform (MAP) Marketing View, ranked as one of the most feature-rich MAP solutions in the Raab Associates VEST report. To arrange a meeting on-site or by phone, members of the media may contact Denise Nelson at or (925) 858-5198.

About TreeHouse Reseller View PRM
TreeHouse Reseller View PRM is the most complete and customizable PRM solution, providing the features organizations require to properly support their partner networks while delivering the scalability and automation required to decrease the costs of maintaining it. Reseller View is the most compatible PRM available and is the only to integrate with all major CRM providers out of the box. It helps reduce the costs of managing partner networks by automating key workflows associated with important tasks like partner on–boarding, deal registration and contract management. It also helps provide partners with all the training, tools and information they need to successfully sell, service and support vendor products.

To learn more about Reseller View partner relationship management, see Reseller View resources.

About TreeHouse Marketing View
TreeHouse Marketing View™ has been an innovator in the Marketing Automation space since 1998. The product has introduced industry-leading features in areas such as landing page automation technology, contact management and targeting, social media integration, multi-layered logic for lead nurturing, online retail marketing automation, company and individual behavioral scoring, web analytics integration, ROI reporting and, most recently, a completely dedicated web content marketing module. It provides companies the marketing automation tools needed to create more effective marketing campaigns faster and more easily which drives the incremental revenue needed for businesses to grow.

To learn more about Marketing View marketing automation see Marketing View resources.

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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
Contact Information
The Ventana Group
Denise Nelson

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