(n+1) Designstudio Partners with FNTSY Sports Network to Create Brand Identity

Creative service firm redefines brand experience for new network.

Durham, NC, March 15, 2014 --(PR.com)-- (n+1) designstudio, a creative services firm providing motion graphic design and conceptual branding solutions for the sports and entertainment industries, today announced it has partnered with FNTSY Sports Network to create the network’s brand identity, including the logo and graphical elements.

FNTSY Sports Network, which launched March 4, is the first network specifically targeted to the estimated 40 million people who play fantasy sports annually. The network's programming includes live studio shows, panels, celebrity and expert drafts, call-in shows, reality programming and on-site commentary from sports venues. The network is owned by Anthem Media Group Inc., a global leader in operating niche television channels on linear, digital and mobile platforms.

Rising to the challenge of creating a brand that is appealing while still incorporating the data and statistical elements of fantasy leagues, the creative team at (n+1) designstudio developed a bracket concept that fully immerses the audience in the analytical, informational and breaking news aspects of fantasy sports, delivered in a seamless flow of information that is easy to consume and understand.

A division of SMT, (n+1) designstudio crafted the production’s broadcast-quality design to synchronize with SMT’s graphics publishing system, the Data Matrix Switchboard® (DMX). The DMX pushes data such as player statistics, injuries, scores and leaderboards to the network’s news tickers and offers direct control of content through an application that allows content to be manually inserted by the network’s operators.

To see a sample of (n+1) designstudio’s branding for FNTSY, visit vimeo.com/nplus1design/fntsy.

“Working with (n+1) designstudio on this project has confirmed our belief that offering robust fantasy-based programming can be achieved with a clean, eye-catching solution,” said Chad Midgley, vice president of FNTSY. “We are grateful for their participation in what will be the destination channel for the exploding world of fantasy sports.”

“The branding challenge for FNTSY was to avoid overloading the viewers and balancing the content within the ticker containers,” said Michael Guastaferro, art director at (n+1) designstudio. “With an expanded multiple-line ticker and two scrolling tickers, we have presented an engaging, entertaining interface to viewers while providing the hard-core content that fantasy sports players crave.”

New Media Content:
Watch (n+1) designstudio’s promotional reel at http://nplus1design.com/work/showreel-2013.


About (n+1) designstudio
(n+1) designstudio, the experts in brand design and motion graphic packages for broadcast, webcast and live events, creates designs with future technological solutions in mind, such as interactive social media displays and virtual and augmented real-time set designs. A subsidiary of SMT (SportsMEDIA Technology), (n+1)designstudio provides national and international sports and entertainment brands with creative development, analysis and strategy, brand specialization, motion graphic design, 2D and 3D animation, real-time graphic insert packages, virtual insert graphics, interface design, virtual set design and animation, video wall display, video editing, and music and sound direction. (n+1)’s deep-rooted history in sports and its strategic relationship with its parent company, SMT, allows (n+1) to provide its clients with innovative creative solutions that have dynamic implementations for live productions. For more information, visit http://www.nplus1design.com.

About Anthem Media Group Inc.
Anthem Media Group Inc. is a media company with offices and studios in New York, Toronto and Los Angeles, operating niche television channels on linear, digital and mobile platforms globally. In addition to Fantasy Sports Network, Anthem’s portfolio includes RotoExperts.com, a leader in fantasy sports content, Fight Network, the world’s premier combat sports channel now broadcasting in the U.S. and over 30 other countries, as well as significant investment in Pursuit Channel, one of the top outdoor channels in the U.S. Anthem also owns SportsGrid.com, a leader in general sports entertainment commentary.
SportsMEDIA Technology
Robert Buhler