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Innovation Direct, Inc.

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Innovation Direct™ Providing Invention Assistance Services for Foster's Back Pillow Invention

South Miami, FL, March 16, 2014 --( An innovative new product designed to make sitting for long periods much easier on the back, the Foster’s Back Pillow, has been developed by Daniel Foster of Cocoa, Florida. The invention's unique design enables its users to enjoy adequate support and comfort when sitting.

The Foster’s Back Pillow will attach comfortably to the user’s body. The product eliminates the need to readjust its position when standing. Additionally, the Foster’s Back Pillow can play an important role in preventing back discomfort and long-term back problems. Furthermore, the Foster’s Back Pillow will be compact and easy to store when not in use. It will also be competitively priced, adding to its appeal.

The Foster’s Back Pillow is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. Foster now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the personal comfort accessories are currently being targeted as candidates to eventually commercialize the Foster’s Back Pillow on a worldwide basis.

In September 2013, Mr. Foster contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Foster’s Back Pillow to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Foster’s Back Pillow and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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