One Kings Lane Selects Instart Logic to Deliver Rich Visual Content to Customers

Instart Logic announced that One Kings Lane, a leading online destination for the home has selected Instart Logic as its primary web application delivery provider.

Mountain View, CA, March 30, 2014 --( Web Application Delivery Performance Improved by 35% Across Devices for Online Retailer.

Instart Logic, creators of the world’s first application-intelligent web and cloud delivery service, announced today that One Kings Lane, a leading online destination for the home, has selected Instart Logic as its primary web application delivery provider. The online retailer is able to better meet customer demand for rich visual imagery without compromising performance, regardless of device type, and is also able to compete with the showroom experiences of high-end brick and mortar stores.

“Our customers want the same rich, immersive visual experience on any device – laptop, desktop, smartphone or tablet,” said Arun Rajan, CTO, One Kings Lane. “These heavy images aren’t necessarily conducive to the fast delivery and display we desire, but with the Instart Logic technology we get dramatically faster performance. Our customers now enjoy dynamic, brilliant content, and interactive experiences with minimal wait times.”

Rajan and his team made the switch to Instart Logic from a legacy CDN provider in the midst of its 2013 holiday shopping season. One Kings Lane’s decision was driven by strong test results showing a 35% improvement in web application delivery performance on Instart Logic’s innovative cloud-client platform and dramatically improved application delivery consistency across all devices. Performance to wireless devices, in particular, showed strong gains. This is especially important, as today's “zero-patience” mobile consumers have the same high expectations for performance and rich imagery as desktop users do.

The Instart Logic unique cloud-client platform, delivered as a service, lets customers like One Kings Lane stream down first and fastest the most important parts of a web experience. This reduces time-to-click, loads high-resolution images faster and improves shopping conversions across all device types and networks.

“We wanted something significantly better than what we were getting from our CDN,” said Justin Hill, director of Network Operations, One Kings Lane. “We needed the highest performance without compromising the user experience. The Instart Logic service represents the future of web application delivery technology.”

One Kings Lane was able to make the switch to the new platform in a matter of minutes and with no service interruption. “We are honored that One Kings Lane would trust its brand and its critical holiday season traffic to Instart Logic,” said Manav Mital, CEO and founder, Instart Logic. “We are the future of web and cloud application delivery. Hot brands like One Kings Lane prove that older technologies such as CDNs simply can’t deliver what’s required for modern applications and their demanding users.”

Instart Logic’s customer base has grown by 500% since launching the service last summer. The company now delivers high-performance web and cloud applications to more than 450 million devices around the world. The rapidly expanding pool of Instart Logic customers includes Internet retailers, online travel and hospitality companies, multi-channel vendors, software-as-a-service providers, and online media and gaming companies, including Washington Post, Omni Hotels & Resorts, Volcom,, Dollar Shave Club, New Relic, Kongregate, and Gogobot.

With dozens of patents pending, Instart Logic has established itself as one of the leading technology innovators in the application delivery space. Instart Logic’s proven technology has attracted customers who want to access next-generation technology that improves on the offerings of legacy application delivery providers, including CDN and ADN providers, and outdated WAN optimization vendors. Instart Logic is also PCI Level 1-compliant, which is especially important for organizations that process payments online and require secure and accelerated transactions.
Instart Logic
Jennifer Ridless