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Ignite Social Media, North Carolina’s First Social Media Agency, Opens Its Doors

Cary, NC, October 06, 2007 --( Ignite Social Media, the first social media marketing agency in the State of North Carolina, officially opened today after a soft launch period during which it built its web presence and hired staff. As one of fewer than 10 social media agencies in the United States, Ignite is a new form of organization that helps clients use emerging Web 2.0 tools, social media tools (such as blogs, podcasts, wikis and more), and social networks (such as LinkedIn, Facebook, MySpace and Ning) to build brands through customer conversations.

Company president Jim Tobin said, “From blogs to Facebook, many of the emerging social media tools were popularized by individuals. These same individuals are now beginning to expect companies to communicate with them in a whole new way. That’s what Ignite Social Media helps our clients do.''

As opposed to advertising agencies, PR agencies or search engine optimization firms, Ignite specializes in social media marketing – a new field of practice that combines expertise in content marketing (i.e., writing, audio and video) with web marketing (i.e., SEO, web development and widgets).

After significant experience in traditional marketing and PR, Tobin formed Ignite out of a need for businesses to better harness social media marketing. Tobin noted, “Today, customers want different kinds of information, and they want to be able to talk back. Traditional PR firms, ad agencies and SEO firms are not set up for that sort of thing. Social media marketing is fundamentally different. That’s where we can help.”

Ignite Social Media is one of the nation’s first social media agencies, a type of agency that specializes in helping corporations use social media tools, sites and applications to increase their connection with customers and prospects and to increase marketing benefits.

Some of Ignite’s services include: podcast creation, blog design and editorial, online video creation and distribution, widget consulting, wiki creation/management, search engine/social media optimization, social network creation, social site profile creation/management (on sites like Linkedin, Facebook, MySpace, Twitter), RSS Feed implementation, and Web 2.0 consulting.

Ignite Social Media is headquartered in Cary, North Carolina. For more information please visit:

Contact Information
Ignite Social Media
Lisa McNeill

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