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Joint Loyalty

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Joint Loyalty, the New Loyalty Kid on the Block

Columbus, OH, March 31, 2014 --( Joint Loyalty is one of the most effective tools for any small business. They’ve created individualized rewards programs that will quickly grow a businesses’ customer base by effectively communicating with and incentivizing customers.

A Chicago-based company, Joint Loyalty is an international rewards platform that combines shoppers’ rewards points, loyalty cards and coupons onto one card or easily manageable JL App.

Founder, Lloyd Cohagen, was inspired to streamline the shopping experience after finding his keychain to be overrun by store keycards. Through further research he found that the average U.S. household is enrolled in eighteen loyalty card programs. His goal was to make it all less messy and more manageable.

“The trend for a while was for businesses to get their card into every customer’s hand. But it wasn’t benefiting anyone. It was fashionable to collect all those plastic cards but then people become overwhelmed and shut down,” Cohagen said. “If your wallet or purse is a mess, you tend to just avoid the mess. But the trend is shifting. People are looking to simplify their life, and that’s what we intend to do with Joint Loyalty,” he said.

Businesses who sign up with Joint Loyalty can purchase its cloud-based POS system. The system allows a business to easily track customer spending habits, monitor store inventory from off site and create individualized rewards programs. With the data they receive, businesses can create effective e-mail marketing campaigns and unique rewards programs that speak to the customer.

Joint Loyalty aims to make shopping easier by allowing consumers to manage all their rewards points, savings and spending incentives on the Joint Loyalty card or the free downloadable App.

Joint Loyalty also allows customers to trade their rewards points with other JL customers. This benefits both the consumer and the business. It acts as free marketing for a business as consumers pass along business names and points to other consumers. At the same time the customer is able to stretch their savings by trading for points they’re more likely to take advantage of.

Joint Loyalty has several partners including Microsoft BizSpark, Twitter and Uniwell POS Corp.

About Joint Loyalty:
Joint Loyalty is an international rewards card program that combines all of your rewards points, loyalty cards and coupons onto one card for easy and painless management. For more information, please visit


Michelle Burwell,
Media Relations

Lloyd Cohagen,
Founder & CEO
Contact Information
Joint Loyalty
Lloyd Cohagen

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