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Introducing POSHINALITY Nail Colour

Introducing POSHINALITY: Nail Colour Brand Inspired by Individuality & Style

Los Angeles, CA, April 05, 2014 --( POSHINALITY Nail Colour is excited to announce its launch. “We want to embrace the uniqueness in all of us,” says Liz Curry, founder of POSHINALITY. “What makes POSHINALITY so unique is that a nail colour isn’t just called a nail polish. It’s a POSHINALITY. Each colour has its own character and mood and continues to be a thoughtful reflection of a broad spectrum of personalities and styles that captivate us.”

POSHINALITY celebrates individuality through its growing palette, naming each colour after various styles of fashion and personality types. “Nail colour is perhaps the most expressive of all cosmetics and we want to emphasize and celebrate what we are and how we feel whether it’s one day a plain jane or on another day totally edgy. Each bottle is a small reminder that we have the right to be comfortable in our skin,” says Curry. Introducing a fun and engaging family of colour which contains a variety of crèmes, glitters, vibrant bright and dark hues, POSHINALITY aims to be both trendy and appeal to a large demographic of women. From the light feminine dove grey shade in Cool. Collected. to the vibrant red Outspoken, POSHINALITY seeks to create a colour collection complimentary to every shade of colour, as well as a wide range of fashion tastes and personalities.

POSHINALITY Nail Colour is long-wearing and provides perfect application and durability. Nail Colours are five-free & vegan - not containing toluene, formaldehyde, formaldehyde resin, DBP or camphor and are not tested on animals. Manicure treatments such as Behind The Scenes, the base coat, Transparent, the two-in-one top and base coat, and Pure, the Fast Drying Top Coat, make for a longer-lasting manicure.

POSHINALITY is based out of and is manufactured in Los Angeles, CA.

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Lily Michaelson

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